Mobile Advertising Articles
The Ultimate Guide to ROAS
6 MIN. READ Have you ever wondered what your company’s return on ad spend (ROAS) is? If you’re not sure how to calculate it, or even what it
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Mobile Marketing Strategies
Mobile Game Soft Launch – Best Tips & Tricks
6 MIN. READ When it comes to launching a mobile game, there are a lot of factors to consider. But if you want to give your game the
Mobile App Development
What Are The Best Ways To Promote An Android App?
6 MIN. READ Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are
Mobile Advertising Articles
Top User Acquisition Methods for 2023
8 MIN. READ This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break
Mobile Marketing Strategies
The Ultimate Guide for CPM in Mobile Marketing
6 MIN. READ CPM stands for cost per mille, wherein ‘mille’ is the Latin word for thousand. Verily, CPM is a pricing model based on ad impressions where
Mobile Marketing Strategies
Is Your App Ready for the FIFA World Cup 2022?
2 MIN. READ World Cup 2022 is almost here! This will be a time full of sports, fun, and user activity! Research shows that users will be highly
Mobile App Marketing Articles
The Beginner’s Guide To CVR Marketing and CVR Formula
6 MIN. READ In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad
AppSamurai News
We are now the Core Agency Partner of Xiaomi in EMEA
2 MIN. READ “Xiaomi, the third largest smartphone manufacturer in the world, has officially recognized AppSamurai, a multi-award winning mobile marketing platform, as their core ads agency for
Mobile App Monetization Articles
A Beginner’s Guide to Offerwalls
7 MIN. READ An offerwall is a plugin within an app or webpage that consists of simple tasks for users to complete. These tasks include actions such as
Mobile App Marketing Articles
A Beginner’s Guide to DSP – The Mobile Marketing Champion
6 MIN. READ The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of
Mobile App Marketing Articles
8 App Marketing Tips for Halloween 2022
5 MIN. READ Halloween happens to be the harbinger of the holiday season as it brings with it a string of holidays including Easter, Thanksgiving, Christmas and the
Mobile Advertising Articles
A Beginners’ Guide to User Acquisition in 2022
9 MIN. READ User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the