Mobile growth, decoded
User acquisition, monetization, ASO, and AdTech playbooks from the team behind 581+ articles on scaling apps.
581 articles
Mobile Game UA: Meta's Growing Dominance, Smarter Retargeting, and the Rise of Rewarded Acquisition
AppSamurai: You’ve worked across different areas of mobile gaming, including casual titles as well as social casino and iGaming. From a user acquisition…
Top 5 Most Downloaded Casual Mobile Games: What Makes Them So Successful?
Discover why Block Out, Meowdoku, Bus Traffic Fever, Magic Sort, and Jewel Coloring became top casual mobile games and what developers can learn from their mechanics, retention str
Inside Vietnam's $1 Billion Loyalty Market: What the Growth Numbers Reveal
Inside Vietnam's $1 Billion Loyalty Market: What the Growth Numbers Reveal Vietnam's loyalty economy is one of the fastest-growing in Southeast Asia, and the…
How Offerwall Monetization Is Turning Airline Apps Into Everyday Engagement Platforms
Airline apps have a structural problem that most other consumer apps don’t: they’re built for a use case that happens only a few times a year. A passenger downloads the app to book
Contextual Ads in Mobile User Acquisition
A contextual ad is chosen by what surrounds it, not by who is looking at it. When an ad slot loads inside a word puzzle app, the system reads signals about that moment: the app’s c
Beyond the App Store: A Marketer’s Guide to Asian Messaging Ecosystems
In the United States and most of Western Europe, the app store is the first place a user looks for something new. The funnel runs from ad to store listing to install, and UA teams
Rewarded Ads in Mobile Games: Strategy, Data, and Best Practices
Sixty percent of top-grossing mobile games run rewarded ads. Players who engage with them are 4x more likely to make a purchase. Completion rates sit above 90%. So, studios should
Why Offerwalls Belong in Your Mobile Game Monetization Strategy
If you’re running a free-to-play mobile game, here’s a number worth sitting with: somewhere between 95 and 98 percent of your players will never spend a single dollar in your app.
Hybrid-Casual Games UA Playbook: How to Acquire and Retain Users
Hybrid-casual games are titles that blend the frictionless onboarding of hyper-casual with the progression systems, meta-layers, and monetization depth of mid-core. They have quiet
Pixel Flow: An Analysis of Its Rapid Rise
Pixel Flow launched in August 2025 with no publisher and a team of about ten people. A few months later it was making over half a million dollars a day. Here’s what they got right.
Web-to-App Funnels: How D2C Storefronts are Redefining Mobile Game UA
For a decade, the UA playbook for mobile games has been written within the defined boundaries of Apple’s App Store and the Google Play Store. The formula was clear: spend on ads, d
The 60-Second Hook: Inside the Explosive Rise of Short-Form Drama Apps
You’ve seen them in your feed: those vertical drama clips where the acting is a bit too intense, the plot is wildly dramatic, and the production feels like a high-budget soap opera
Mobile Gaming in Taiwan: What You Should Know
Taiwan is a demographic outlier that consistently punches above its weight. Despite its small geographic footprint, it is a global mobile gaming powerhouse, often cited as the 7th