Mobile App Marketing Articles
Growing your App Brand: A Guide 2023
7 MIN. READ As app marketers look to the future, one of the most important aspects of success for their app’s growth is developing effective branding strategies. As
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Mobile App Engagement
Best Practices for App Engagement Ads
6 MIN. READ When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness
Mobile Game Marketing
Marketing Strategies for Play-to-Earn Apps
6 MIN. READ Play-to-earn apps are mobile or web-based applications that allow users to earn real-world rewards for playing the game. Examples of play-to-earn apps include fantasy sports,
Mobile Advertising Articles
Implementing a Data Clean Room in Your App Marketing Strategy
6 MIN. READ In today’s world, industries are becoming more reliant on the need for data between parties. Consequently, data clean rooms are quickly becoming increasingly popular, especially
Mobile Game Marketing
How to Boost Visibility for your Mobile Game?
6 MIN. READ As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027.
Mobile App Engagement
App Gamification Strategies: How to Increase Engagement and Retention?
6 MIN. READ The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention.
Mobile App Engagement
What is App Conversion Rate Optimization and How to Improve CRO?
8 MIN. READ Conversion Rate Optimization (CRO) is critical to any successful digital strategy, especially in the mobile app landscape. But what is Conversion Rate Optimization? Simply put,
Mobile Advertising Articles
Accelerate Your Utility App with App Discovery (OEM)
2 MIN. READ App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in front of millions of
Mobile Advertising Articles
What Is OEM & What Opportunities Does It Have for Mobile Marketers?
3 MIN. READ App Discovery (OEM) is increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire concept.
App Store Optimization Articles
App Icon Guide 2023: How to Design a Compelling App Icon
6 MIN. READ App icon… Here is a great 2023 guide. (This post is updated in August 2023!) When developing a mobile application, one of the key elements
Mobile App Engagement
Incrementality Tests: Unlocking the Full Potential of Your Mobile App Marketing Efforts
6 MIN. READ For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess
Mobile App Engagement
Acquiring and Engaging Users for Enterprise Mobile Apps: Key Strategies and Tactics
6 MIN. READ In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you
