Threads vs. Twitter: Exploring the Rise of Meta's New Social Media Platform -

Threads vs. Twitter: Exploring the Rise of Meta’s New Social Media Platform


Welcome to our lives, Threads! 

Threads is a new contender that has emerged, captivating users and stirring up a rivalry with one of the giants of the industry. Threads, the brainchild of Meta, has quickly become a sensation, pitting itself against the long-standing titan, Twitter. Let’s delve into the intriguing world of Threads, its rapid adoption, and the factors that have propelled its viral growth.

The Launch and Rapid Adoption of Threads

Threads was born from Meta’s vision to provide users with a text-based, real-time, engaging social media experience. According to Meta, Threads was born to give people a place to express their thoughts and connect with each other through text- Instagram does it with visual elements.  

Initial user response and adoption rate

From the moment Threads hit the app stores, it garnered a remarkable response from users worldwide. People were drawn to its sleek interface, intuitive design, and promises of a more personalized social experience. Its adoption rate soared as users flocked to try out this novel platform, curious to see how it would differentiate itself from the well-established Twitter.

When we logged in to the app, we saw that most of our team members had started to open their accounts and interact with others. Seeing people’s enthusiasm to discover a new social platform is a wonder!

Can we compare Threads’ launch success to Twitter’s early growth?

Just as Twitter revolutionized how we share short bursts of information, Threads offers a similar perspective on social media interaction. The quick rise of both platforms highlights the demand for concise, real-time communication and the power of connectivity in the digital age. However, it’s safe to say that the hype around social media and competition was not as high as today’s, making a huge difference regarding the launch days of such apps or platforms.

Users are now more ready than ever to adapt to different social media platforms. We witnessed that with BeReal, and even though Threads is not an entirely new concept, users are still curious about the atmosphere. There are also other factors that we believe to have popularized Threads:

Elon Musk’s recent
updates on Twitter

Twitter is going through a lot since Musk took over. Users feel like it’s a new adventure every day regarding Twitter updates. The confusion around verified accounts and the recent tweet-limiting issues might impact users looking for or wanting to adapt to another platform.

The ongoing rivalry between Mark Zuckerberg and Elon Musk

The rivalry between Threads and Twitter extends beyond the platforms themselves, encompassing the high-profile feud between Mark Zuckerberg and Elon Musk. Both tech moguls have publicly clashed over their visions for the future of social media, with Zuckerberg aiming to connect people in more meaningful ways and Musk advocating for decentralization and free expression. Their differing philosophies have added an intriguing layer to the rivalry between Threads and Twitter. 

The talk around Zuckerberg and Musk fighting it off at the Collesoeum of Rome has raised the rivalry indeed! (The news was denied by Italy later.)

Source: IFLScience

Understanding Threads: Features and Functionality

How does Threads work?

Threads is a social media platform allowing users to create and follow threads, topical discussions centered around specific themes or interests. Threads encourage users to engage in public conversations and foster connections. 

In the app, you have your homepage, search page, activity page, and profile. You can log in with your Instagram account, which caused some discussion we’ll get to in a minute. The posts can be up to 500 characters, and you can add links, photos and videos up to 5 minutes. 

Meta also said: ‘’We’re working to soon make Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet.’’

Comparison of Threads’ features to Twitter’s

Threads shares many similarities with Twitter, which is quite usual for a text-based platform.  One of the differences is that there are no separate pages for an explore page and the following page- they are combined. 

Another one is Threads allowing users to follow specific threads to ensure they never miss out on engaging discussions. You can add blocked words, unfollow, block, restrict, or report others.

Furthermore, Threads implements sophisticated algorithms to curate personalized content, tailoring the user experience to individual preferences. Instagram’s community guidelines are enforced on Threads. 

Does Threads pose a threat to Twitter?

We can’t simply ignore the fact that Threads’ launch was highly successful. Nearly 100 million users are estimated to have signed up for Threads in the first few days. Even Zuckerberg was surprised by the high engagement rates, and emphasized that it was mostly organic. 

On the other hand, Twitter CEO Linda Yaccarino tweeted on July 10th saying that Twitter had its largest usage day since February, and added ‘’There’s only ONE Twitter. You know it. I know it.’’. Musk replied to the tweet saying that regarding the cumulative user-second per day of phone screen time on iOS & Android, they may have hit an all-time record. 

As you can see, both platforms have their ups, and it’s not entirely logical to come to a conclusion on which one is better, or which one will raise with triumph from the competition. Maybe, a better question would be ‘’Is Threads better/more liked than Twitter?’’ To this, we can say that Twitter has strong foundations that are not likely to be shaken in the near future. Even though Threads rose to the top rapidly, most users still view it as a ‘’copycat’’ of Twitter, which is not good for the app’s reputation.

‘’Am I stuck in the app?’’ Discussions around Instagram integration

One of the most intriguing aspects of Threads is its integration with Instagram, which is also owned by Meta. This integration allows users to seamlessly share content between the two platforms, providing a unified experience for those who enjoy both visual and text-based social media interactions. Threads’ compatibility with Instagram has further fueled its popularity, attracting users from both sides. 

While this made things a lot easier for users to sign up and elevated the user experience since it’s the same account for two platforms, users were faced with this message when they tried to delete their Threads accounts: “You may deactivate your Threads profile at any time, but your Threads profile can only be deleted by deleting your Instagram account.”

This caused users to feel ‘’online entrapment’’, and they simply didn’t like it. Here’s what the head of Instagram, Adam Mosseri, said: ‘’I’ve been getting some questions about deleting your account. To clarify, you can deactivate your Threads account, which hides your Threads profile and content, you can set your profile to private, and you can delete individual Threads posts – all without deleting your Instagram account. Threads is powered by Instagram, so right now it’s just one account, but we’re looking into a way to delete your Threads account separately.’’

So, yes. There’s a way out!

Looking Ahead: The Future of Threads

Mark Zuckerberg’s vision and plans for Threads

Zuckerberg envisions Threads as a pivotal component of Meta’s overarching goal to create a metaverse, a shared virtual space that transcends individual platforms. Zuckerberg aims to leverage Threads’ capabilities to foster deep connections and build communities within this metaverse, redefining how people interact and collaborate online. So, this is not merely about bringing Twitter down but building a ‘’Meta Universe’’ where we can quickly connect with each other on a web of different platforms.

Potential challenges and opportunities for Threads

While Threads has enjoyed rapid growth and acclaim, it is not without its challenges. As with any social media platform, it must navigate issues such as privacy concerns, moderation of content, and maintaining user trust. Additionally, Threads must continuously innovate and adapt to evolving user preferences to stay ahead in a competitive landscape. However, the potential opportunities for Threads are vast, given Meta’s resources and commitment to pushing the boundaries of social media.

Final Thoughts

Threads has made a remarkable impact on the social media landscape. Its rapid growth, coupled with the ongoing rivalry with Twitter, highlights the evolving demands of social media users. As Threads continues to innovate and Meta expands its vision, it will be fascinating to witness the future trajectory of these platforms and how they shape how we connect and engage online.

Well, how do you like Threads? Share this blog post with your circle, and learn what they think!


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Umay Özde

Content Marketing Specialist

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