Playable Ads, Creative Testing, and Why Testing Volume Matters
Playable ads have become increasingly hard to ignore (especially on platforms like AppLovin) but many studios are still figuring out how to make them work at scale. We spoke with Tibor Szaszi of PlayableMaker about some of the questions UA teams wrestle with most: how often to refresh creatives, how closely a playable should mirror […]
Why Offerwalls Belong in Your Mobile Game Monetization Strategy
If you’re running a free-to-play mobile game, here’s a number worth sitting with: somewhere between 95 and 98 percent of your players will never spend a single dollar in your app. Not because they don’t enjoy the game, many of them are your most loyal daily users, but because they simply aren’t buyers. They never […]
LiveOps, Genre Innovation, and Monetization in Mobile Games
Game economics is more than monetization, it’s about understanding what players actually value, and why they pay. In this interview, Phillip Black shares his thinking on LiveOps cadence, the psychology behind F2P spending, and why most studios are running their A/B tests wrong. From the Innovator’s Dilemma in match-3 to the surprising truth behind a […]
Hybrid-Casual Games UA Playbook: How to Acquire and Retain Users
Hybrid-casual games are titles that blend the frictionless onboarding of hyper-casual with the progression systems, meta-layers, and monetization depth of mid-core. They have quietly become the most strategically interesting genre in UA today. Downloads are competitive with hyper-casual, but LTV curves look closer to casual RPGs. For growth marketers, that combination changes everything. This playbook […]
Pixel Flow: An Analysis of Its Rapid Rise
Pixel Flow launched in August 2025 with no publisher and a team of about ten people. A few months later it was making over half a million dollars a day. Here’s what they got right. Quick facts: Genre: Color Shooter / Sort hybrid Developer: Loom Games (~20 people, Turkey) Launch: August 17, 2025 Peak daily […]
Web-to-App Funnels: How D2C Storefronts are Redefining Mobile Game UA
For a decade, the UA playbook for mobile games has been written within the defined boundaries of Apple’s App Store and the Google Play Store. The formula was clear: spend on ads, drive to the store, and accept a deterministic 30% commission on all subsequent revenue as the inevitable “platform tax.” However, a quiet disruption […]
The 60-Second Hook: Inside the Explosive Rise of Short-Form Drama Apps
You’ve seen them in your feed: those vertical drama clips where the acting is a bit too intense, the plot is wildly dramatic, and the production feels like a high-budget soap opera filmed exclusively for a smartphone. Maybe it’s a billionaire hiding his identity to test his “evil” fiancé, or a long-lost heiress seeking revenge […]
Mobile Gaming in Taiwan: What You Should Know
Taiwan is a demographic outlier that consistently punches above its weight. Despite its small geographic footprint, it is a global mobile gaming powerhouse, often cited as the 7th largest market in the world by revenue and a critical “test kitchen” for global releases. In 2026, the market entered a “low growth normal,” where success is […]
Why Your Telecom App Needs a Loyalty SDK to Stand Out
For years, Telecom operators (Telcos) have relied on their mobile apps as functional utilities. These apps are where users go to check their remaining gigabytes, pay a monthly bill, or troubleshoot a connection. But here is the problem: utility does not equal loyalty. If a subscriber only opens your app once a month to pay […]
How AI Apps Can Turn Data Into Growth: A Playbook for Smarter Measurement & High-Impact DSP
The AI App Boom The mobile app world is currently being rewritten by Generative AI. We have moved past the “experimental” phase of 2023 and 2024 into a period of aggressive monetization. According to Sensor Tower, consumer spending in AI-powered apps reached a staggering $1.8 billion in H1 2025 alone, a trend that shows no […]
Multi-Channel UA in Practice: What to Run Where and Why
As we navigate a “Monetization-First” era, the focus has shifted from simple volume to high-intent, high-LTV users. To win today, mobile marketers must build a multi-channel engine that treats each platform as a specific tool in a larger strategic toolkit. In this guide, we aimed to provide a deep dive into the 2026 multi-channel strategies. […]
The LiveOps Playbook: What Actually Works in Mobile Games Today
The transition from mobile games as static products to Live Services is complete. But what does “sophisticated” LiveOps actually look like today? It’s no longer enough to just drop a Christmas-themed skin in December. LiveOps in 2026 is a surgical, data-driven, and highly creative engine that drives retention, monetization, and, most importantly, player “habituation.” This […]