Web-to-App Funnels: How D2C Storefronts are Redefining Mobile Game UA
For a decade, the UA playbook for mobile games has been written within the defined boundaries of Apple’s App Store and the Google Play Store. The formula was clear: spend on ads, drive to the store, and accept a deterministic 30% commission on all subsequent revenue as the inevitable “platform tax.” However, a quiet disruption […]
The 60-Second Hook: Inside the Explosive Rise of Short-Form Drama Apps
You’ve seen them in your feed: those vertical drama clips where the acting is a bit too intense, the plot is wildly dramatic, and the production feels like a high-budget soap opera filmed exclusively for a smartphone. Maybe it’s a billionaire hiding his identity to test his “evil” fiancé, or a long-lost heiress seeking revenge […]
Mobile Gaming in Taiwan: What You Should Know
Taiwan is a demographic outlier that consistently punches above its weight. Despite its small geographic footprint, it is a global mobile gaming powerhouse, often cited as the 7th largest market in the world by revenue and a critical “test kitchen” for global releases. In 2026, the market entered a “low growth normal,” where success is […]
Why Your Telecom App Needs a Loyalty SDK to Stand Out
For years, Telecom operators (Telcos) have relied on their mobile apps as functional utilities. These apps are where users go to check their remaining gigabytes, pay a monthly bill, or troubleshoot a connection. But here is the problem: utility does not equal loyalty. If a subscriber only opens your app once a month to pay […]
How AI Apps Can Turn Data Into Growth: A Playbook for Smarter Measurement & High-Impact DSP
The AI App Boom The mobile app world is currently being rewritten by Generative AI. We have moved past the “experimental” phase of 2023 and 2024 into a period of aggressive monetization. According to Sensor Tower, consumer spending in AI-powered apps reached a staggering $1.8 billion in H1 2025 alone, a trend that shows no […]
Multi-Channel UA in Practice: What to Run Where and Why
As we navigate a “Monetization-First” era, the focus has shifted from simple volume to high-intent, high-LTV users. To win today, mobile marketers must build a multi-channel engine that treats each platform as a specific tool in a larger strategic toolkit. In this guide, we aimed to provide a deep dive into the 2026 multi-channel strategies. […]
The LiveOps Playbook: What Actually Works in Mobile Games Today
The transition from mobile games as static products to Live Services is complete. But what does “sophisticated” LiveOps actually look like today? It’s no longer enough to just drop a Christmas-themed skin in December. LiveOps in 2026 is a surgical, data-driven, and highly creative engine that drives retention, monetization, and, most importantly, player “habituation.” This […]
The Game Mechanics Players are Responding to Right Now
For designers and UA managers, the “mechanic” is no longer just a gameplay feature; it is the core of your creative strategy and how you get into the mind of the players. A mechanic that resonates with the player’s subconscious “reward center” can be the difference between a $1 CPI and a $5 CPI. Based […]
Fraud in Rewarded UA: How to Detect It Early and Stop It at Scale
Mobile user acquisition fraud isn’t just an annoyance, it’s a significant financial burden on marketers. Industry analyses estimate that mobile app install fraud exposure alone reached $5.4 billion globally in 2022. This figure reflects a broader reality: fraud tactics are becoming more sophisticated and harder to detect, evolving alongside the very tools used to fight them. […]
Connected TV: Opportunities, Limitations and Where It Belongs in UA
Connected TV has moved well beyond its early “experimental” phase, but that doesn’t automatically make it a performance channel for every mobile app. As streaming becomes the default way people consume long-form content, CTV is attracting growing interest from mobile marketers looking for incremental reach and stronger brand presence beyond crowded mobile feeds. At the […]
The Rise of Mobile Gaming in Vietnam: Insights for Developers and Marketers
Vietnam’s mobile gaming market is booming, and for game developers or UA teams looking to expand in APAC, it’s a window you don’t want to miss. The combination of a young, digital-native population; rising smartphone and internet penetration; and evolving monetization and marketing dynamics makes Vietnam a hotspot for growth. Here’s a breakdown of what’s […]
Ad Strategy, Monetization, and First-Party Data in Mobile Games
Balancing revenue and player experience in mobile games is more complex than it seems. In this interview, Ezgi Doğan shares practical insights on interstitial ad settings, using unfilled ad inventory strategically, and turning first-party data into actionable monetization. From common technical pitfalls to emerging AI-driven personalization, her advice can help you optimize both retention and […]