7 MIN. READ SKAdNetwork, also known as StoreKit Ad Network or SKAN, is integral for measuring ad activity. It’s also crucial for maintaining users’ privacy. With the new
7 MIN. READ Mobile ad fraud is one of the biggest problems in the advertising industry. It’s a type of fraud that exploits ad technology to maliciously attack
5 MIN. READ A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full
8 MIN. READ The nature of mobile games continues to evolve each year, and Facebook’s recent rebranding to Meta is likely to have a significant impact on the
9 MIN. READ Ever since Facebook’s announcement about its rebranding into Meta and the introduction of the concept of the Metaverse, many people have been curious as to
9 MIN. READ If you’re looking for ways to keep users consistently engaged with your app and maximize retention, rewarded video ads are a great way to do
9 MIN. READ Rewarded ad campaigns can be a great way to increase user engagement and retention, but you must use these campaigns the right way. Rewarded campaigns
9 MIN. READ Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their
7 MIN. READ For app owners, the Easter holiday offers plenty of opportunities to increase user acquisition and retention. To get the best results with your mobile marketing
9 MIN. READ Today, many users are unwilling to pay for premium content in applications. This frustrates developers who need to earn from their apps only to get
9 MIN. READ There are many ways for mobile apps to use ads for monetization, including banner ads, interstitial ads, and more. Today, some of the most common
7 MIN. READ With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies.
