Mobile Advertising Articles
An Essential Guide to OEM Ad Formats in 2024
In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem. Through this unique
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Mobile App Engagement
Stars, Stripes, and Sales: Why’s 4th of July is Crucial for E-Commerce Apps
Known as Independence Day, the 4th of July is a popular holiday in America filled with fireworks, barbecues, and American patriotism. In addition to the
Mobile Advertising Articles
Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV
Did you know that mobile gaming generated 49% of all gaming revenue worldwide in 2023, amounting to $90 billion? With the mobile gaming industry growing
Mobile Advertising Articles
Score Big: 4 Proven Mobile UA Strategies for Euro 2024 and Olympics 2024
With billions of viewers watching, major sports events like Euro 2024 and the Olympics are great opportunities for app growth. Besides getting global attention, these
Mobile App Analytics Articles
Meet AdAttributionKit: Are We Saying Goodbye SKAdNetwork?
WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to
Mobile App Analytics Articles
All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA
In this Episode In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA)
Mobile Advertising Articles
Top 10 Mobile App Analytics Tools: Which is The Best One for You?
People has always been curious about the results of their work. They need to know the consequences and get feedback in order to improve their work and to
Mobile Advertising Articles
Mastering Apple Search Ads: A Comprehensive Guide to Boosting Your App’s Visibility
Welcome to our guide to mastering Apple Search Ads! In this guide, we’ll explore the fundamental principles of Apple Search Ads, explore different campaign structures,
Mobile Advertising Articles
Play, Earn, Spend: Driving IAPs with Rewarded Playtime
Adapting innovative strategies to captivate players and drive revenue is essential in mobile gaming. Rewarded Playtime, also known as Play-2-Earn, is one of these strategies
Mobile Advertising Articles
A Guide to Expanding Your App’s Reach with Oppo
In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo’s
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Partnership Alert: Tenjin and AppSamurai Join Forces for Enhanced Growth Solutions
We are excited to announce a strategic partnership between AppSamurai and Tenjin, which will lead to a new era of comprehensive growth solutions for mobile
Mobile Advertising Articles
How to Promote Your App with Xiaomi
App marketers are constantly searching for alternative growth channels to maximize their reach. One avenue that holds significant promise is Xiaomi’s ecosystem, which is renowned