13 MIN. READ Google has planned to phase out third-party cookies by this year, specifically on Google Chrome. In the process, Google is introducing a new series of
15 MIN. READ If you’re involved in programmatic advertising, you’ve likely come across the terms “demand side platform” (DSP) and “supply side platform” (SSP). DSPs are platforms that
9 MIN. READ Cryptocurrency has developed into a huge phenomenon as the number of applications for it continues to grow. With the ecosystem of cryptocurrency developing, crypto exchange
7 MIN. READ To provide your app’s users with the ideal ad experience, it’s important to select the right type of ad based on what your audiences want.
7 MIN. READ One of the people’s favorite places to shop today is Instagram. If your business sells products online, Instagram has become an invaluable site to attract
7 MIN. READ For retail-based businesses and others, it’s important to have a deep understanding of a specific target audience. Without identifying your target brand audience, companies are
9 MIN. READ If you’re considering creating and marketing an app, students are among the best audiences to target. Students are always looking for new apps to try
9 MIN. READ Valentine’s Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of
5 MIN. READ As per Statista, the Google Play Store is packed with over 2.79 Million apps. The graph below paints a daunting picture of how taking your
7 MIN. READ Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook
7 MIN. READ Developments in artificial intelligence in recent years have made it one of the most crucial components of successful online businesses, including mobile businesses. As AI
6 MIN. READ After having successfully run countless rewarded campaigns for clients around the globe, our team realised that the idea of rewarded campaigns is yet to be
