How to Maximize Your App’s Potential in a Recession
6 MIN. READ There’s no sugarcoating the fact that, right now in 2022, we are currently in the clutches of a global recession. Many economies are seeing historically
6 MIN. READ There’s no sugarcoating the fact that, right now in 2022, we are currently in the clutches of a global recession. Many economies are seeing historically
7 MIN. READ The term ‘OTT’ is becoming increasingly prevalent in today’s rapidly evolving media landscape. But what is OTT? OTT, or Over-The-Top, describes a streaming media service
6 MIN. READ K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user
13 MIN. READ In today’s digital-first world, mobile app marketing is essential to a brand’s overall strategy. The landscape is dynamic, with mobile app marketing trends constantly evolving
6 MIN. READ With channels, platforms and ad formats widening every year, it is important to know the best
6 MIN. READ Have you ever wondered what your company’s return on ad spend (ROAS) is? If you’re not sure how to calculate it, or even what it
6 MIN. READ When it comes to launching a mobile game, there are a lot of factors to consider. But if you want to give your game the
6 MIN. READ Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are
8 MIN. READ This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break
6 MIN. READ CPM stands for cost per mille, wherein ‘mille’ is the Latin word for thousand. Verily, CPM is a pricing model based on ad impressions where
6 MIN. READ In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad
2 MIN. READ “Xiaomi, the third largest smartphone manufacturer in the world, has officially recognized AppSamurai, a multi-award winning mobile marketing platform, as their core ads agency for