In this Episode
In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA) with a focus on a critical issue – ad fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Adjust), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz.
With this amazing panel of industy experts in mobile ad fraud prevention and data analytics, we explore how leveraging data can effectively combat fraudulent activities in mobile UA campaigns.
In this episode, you’ll learn about,
- Metrics to watch for fraud detection
- Using UA data to identify fraud patterns
- Ad fraud types & combat methods
- Battling fraud in rewarded systems
Key Things to Pay Attention To
1:08 Get to Know the Panel
4:27 Traditional UA vs. Measured Approach to UA
6:35 Noticing the Signs of Ad Fraud
7:58 Key Metrics to Watch Out
11:13 Real vs. Fake Users
13:20 Different Types of Fraud
18:20 Ad Fraud in Rewarded Systems
24:29 Teamwork to Combat Fraud
26:23 The Role of AI
29:40 Importance of Industry Collaboration
Check out the other episodes here!