Mark

A Guide to Expanding Your App’s Reach with Oppo

In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo's...

08 April, 2024 / 0 Comments

A Closer Look: Why Advertisers Use Fake Mobile Game Ads

Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn't match...

27 February, 2024 / 0 Comments

Go Beyond Traditional User Acquisition: OEMs for Mobile Games

OEMs (App Discovery) are becoming more popular daily as the mobile marketing landscape constantly seeks out innovative ways to boost reach, engagement, and brand awareness....

27 December, 2023 / 0 Comments

How Much Do Apps Make from Ads?

Apps have become essential to our daily lives in the digital age. From productivity tools to games, there's an app for everything. But have you...

31 October, 2023 / 0 Comments

Mastering the Art of Push Messages for Mobile Apps

It's critical to maintain effective communication with your mobile app users and push notifications are one of your most powerful tools. In this comprehensive guide,...

25 October, 2023 / 0 Comments

Halloween Gaming Spectacular: Strategies for Mobile Game Developers

Halloween offers mobile game developers a unique opportunity to enhance their game content and engage players like never before. Developers can captivate players’ attention during...

18 October, 2023 / 0 Comments

User Acquisition Cost for Mobile Games: Metrics, Strategies, Tools, and Best Practices

Millions of apps compete for players' attention in the mobile gaming ecosystem. Keeping an eye on your User Acquisition Cost (UAC) is vital to the...

18 September, 2023 / 0 Comments

Mobile Ad Placement Strategy: Maximizing Revenue While Maintaining User Experience

In-app advertising is a significant part of most apps’ monetization strategy. Mobile ads play an essential role in the apps’ revenue; they should be placed...

16 February, 2023 / 0 Comments

Best Practices for App Engagement Ads

When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness ->...

25 January, 2023 / 0 Comments

How to Boost Visibility for your Mobile Game?

As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027....

16 January, 2023 / 0 Comments

The Ultimate Guide to ROAS

Have you ever wondered what your company's return on ad spend (ROAS) is? If you're not sure how to calculate it, or even what it...

23 November, 2022 / 0 Comments

Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers

Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world's population,...

14 July, 2022 / 0 Comments