In-app advertising is a significant part of most apps’ monetization strategy. Mobile ads play an essential role in the apps’ revenue; they should be placed...
When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness ->...
As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027....
Have you ever wondered what your company's return on ad spend (ROAS) is? If you're not sure how to calculate it, or even what it...
Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world's population,...
A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full...
Ever since Facebook's announcement about its rebranding into Meta and the introduction of the concept of the Metaverse, many people have been curious as to...
Cryptocurrency has developed into a huge phenomenon as the number of applications for it continues to grow. With the ecosystem of cryptocurrency developing, crypto exchange...
After having successfully run countless rewarded campaigns for clients around the globe, our team realised that the idea of rewarded campaigns is yet to be...
Certain apps are more geared toward users around New Year's than others as people engaged in self-improvement for New Year's resolutions. Meditation apps, diet apps,...
