What is Soft Launch and How to Succeed in Mobile Marketing?
A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full launches, soft launches are usually planned as “rehearsals” for a full launch, and let developers simulate real-world interactions with their app. This launch is usually limited in the number of […]
5 Foundational Metaverse Elements for App Monetization
Ever since Facebook’s announcement about its rebranding into Meta and the introduction of the concept of the Metaverse, many people have been curious as to what it is and what changes it will bring to the virtual landscape. For app developers, it’s important to keep up with the trends developing around the Metaverse if they […]
11 Strategies to Market Your Crypto Exchange App
Cryptocurrency has developed into a huge phenomenon as the number of applications for it continues to grow. With the ecosystem of cryptocurrency developing, crypto exchange apps have become increasingly integral, giving people the ability to buy and sell all types of cryptocurrency from the convenience of their smartphones and tablets. With so many crypto exchanges […]
How to Start Promoting Your App Around New Year’s Resolutions
Certain apps are more geared toward users around New Year’s than others as people engaged in self-improvement for New Year’s resolutions. Meditation apps, diet apps, workout apps, and other productivity apps see a surge in popularity this time of year. If you fall in this niche, you need to make the most of your Q4 […]