Cryptocurrency has developed into a huge phenomenon as the number of applications for it continues to grow. With the ecosystem of cryptocurrency developing, crypto exchange apps have become increasingly integral, giving people the ability to buy and sell all types of cryptocurrency from the convenience of their smartphones and tablets.
With so many crypto exchanges available today and the competition increasing, you need to take the right steps to successfully market your crypto exchange app. The right strategy will help you maximize your reach and attract the most engagement, along with the highest levels of user retention and loyalty.
To help you develop an effective crypto exchange app marketing campaign, the following are some specific strategies to try.
1. Research Your Audience
Today, there are more than 300 million people who use cryptocurrency. There are also over 6,000 different types of cryptocurrency and 200 crypto exchanges, and each has its own audience. It’s important to keep this in mind when developing a marketing campaign for your app. Think about what your prospective users want in their crypto exchange app, along with what types of cryptocurrencies they’re most likely to trade.
To help you identify your audience, take a look at what competitors in your particular niche offer. What types of features do they use to drive engagement? What do your audiences want that competitors are missing? Answering these and other questions will help give your campaigns more direction. This will also help you determine which platforms to target.
2. Determine Which Ads to Use
Once you’ve conducted some initial research into your audience and determined where they spend their time online, you can start building ad campaigns to connect with potential users. Depending on your app and the audience for it, you can choose from multiple types of ads to connect with users.
The different ad formats available include:
These are image ads that appear at the top or at the side of web pages. In the crypto industry, banner ads can be effective when properly implemented. They often have low click-through rates, but they can grab people’s attention and make more people aware of your app. With enough exposure, people may come to recognize your brand through these ads alone and be more likely to give your app a try.
You could also launch native ads, which are ads that appear in the content and blend with it to create a seamless browsing experience for audiences. Like banner ads, they may not attract a lot of clicks, but they can help increase brand awareness.
These are mobile ads that occupy the entire screen when users are on another app. They typically appear after a user completes a particular action and before the next app page loads. Keep in mind that people spend most of their time during these ads attempting to locate the close button, making it important to show content that’s highly relevant to users to grab and hold their attention.
In-App Video Ads
This is another mobile ad format that can be extremely helpful in connecting with audiences. People actively engage with video ads on a regular basis and are likely to tap on them and install a new app if the ad appeals to them.
3. Use App Store Optimization
Before any user downloads and installs your app, they’ll encounter your app store page. This is why it’s so important to optimize your page using app store optimization (ASO). This entails optimizing your app store page’s description and images to best represent your app. For example, you can list all of your app’s core features and include screenshots that highlight them.
ASO offers a number of benefits for crypto exchange apps. One key benefit is the ability to greatly expand visibility and reach as it helps your app rank higher. Additionally, ASO helps attract high-quality users who are more likely to become loyal to your app. It will also help increase downloads, enable you to connect with international audiences and reduce user acquisition costs through more organic downloads.
4. Develop a Website With an Industry-Focused Blog
In addition to your app store page, you should have a website that further supports your app. You’ll also benefit from having a blog in your specific niche to cover a variety of relevant topics. This is particularly important for cryptocurrency as many people are still learning about it and want to learn how to get into the market. Through your blog, you can educate potential users who are new to crypto exchanges while providing value to others in the form of industry tips and tricks, along with other advice. This will help establish you as a thought leader and build more trust among your audiences.
5. Implement Social Media Marketing
Social media is also critical to use when marketing a crypto exchange app. With over 3.6 billion users across the globe, these channels are invaluable for any brand. You’ll be able to greatly extend your reach and connect with prospective users using platforms like Facebook, Twitter, and Instagram.
There are several ways to go about using social media to your advantage. For instance, you could use paid ads that connect with users through image or video ads. You can also post consistently on your profile to keep people consistently engaged with your brand and boost recognition and trust. You can also drive the development of user-generated content such as video reviews.
6. Reach People Through Communities and Forums
Certain online communities and forums can also connect you with your audiences. For example, you could create a Reddit account to engage with a cryptocurrency subreddit. There are also plenty of forums out there to join, including Dash Forum and The Bitcoin Forum. After you’ve signed up, you can promote your app by providing advice for people turning to these platforms with questions or concerns around crypto and crypto exchanges. You’ll show that you bring value to potential users by offering help while encouraging these communities to try your app.
7. Harness the Power of Email Marketing
Many people still use email for personal and professional reasons. It’s an incredibly cost-effective channel that can drive downloads and consistent engagement with your app. Through email, you can educate traders and others about various industry topics through a weekly newsletter. You can also let existing app users know about new features, updates, offers, or rewards.
Don’t be afraid of cold emailing, either. Reaching new audiences is entirely possible with the right strategy. In your emails, make sure your copy is engaging and conversational, with a clear call-to-action that boosts engagement. Your subject line should also be compelling enough to increase your open rate. When testing your email campaigns, you can use A/B split testing. This entails running two versions of the same email with one element changed, such as a subject line. Based on which email performs best, you can decide which to run and which to either ditch or optimize.
8. Consider Affiliate Marketing
Affiliate marketing remains one of the best ways to promote an app. There are three main types of people involved in affiliate marketing, including:
- Advertisers who want to promote their app
- Affiliates who help advertisers promote their apps through videos, blog posts, or other content
- Users who see the affiliate marketer’s content and choose to download and install the app
There are a few key advantages of using affiliate marketing in your crypto exchange app marketing campaigns. For one, affiliate marketing leads to direct sales without the stress of attracting users. It’s also cost-effective and highly scalable depending on your budget and growth.
9. Create a YouTube Channel
Video marketing on YouTube can further connect with audiences through highly engaging content. When used the right way, YouTube can supplement many other marketing efforts, and you can also share your videos on other platforms like social media and your blog.
You can use YouTube in a couple of different ways to market your app. The first is to use YouTube ads that increase brand awareness and drive more downloads. The second is to create videos that discuss your app, including how it works and the different features you offer. Additionally, you have. the ability to produce videos that discuss certain industry trends and other relevant topics, which can bring even more value to your audiences and build trust.
10. Use Analytics Tools to Track Your Campaigns
You won’t be able to determine how successful your app marketing campaigns are if you have no way of measuring the results. This is why you should use analytics tools to track various key performance indicators (KPIs) and metrics. Based on your specific goals, whether you want to increase brand awareness or boost downloads, you can identify which KPIs to track before launching your campaigns.
Knowing what’s working and what isn’t will help you determine how to optimize your campaigns for increased efficiency.
11. Continue to Improve Your Efforts
It’s important to understand that marketing is a long-term investment and effort. Regardless of the strategies you choose, you should aim for continual improvement as you continue to optimize your campaigns. If you find that campaigns are underperforming, do what you can to make any necessary tweaks. Again, you can use A/B split testing to try different ad creative and other content to see what does well.
How MMPs Can Help You Market Your Crypto Exchange App
With these strategies behind your crypto exchange app marketing campaigns, you’ll be able to succeed and stay ahead of your competitors. However, your marketing campaigns need plenty of attention and management to excel. When launching a new crypto exchange app, you may not have the internal resources to get the most from your efforts. This is where a mobile measurement partner (MMP) can help.
A reliable MMP like App Samurai offers a platform that can help you launch successful app growth campaigns. You’ll be able to track your campaigns and KPIs on every platform and gauge their performance. Using the insights gathered, you’ll be able to optimize your campaigns for continual improvement.
With the help of the right MMP, you’ll be able to experience numerous benefits, such as:
- More scalable marketing efforts across multiple ad networks and give different networks a try
- Improved overall app performance, along with increased lifetime value (LTV) and return on ad spend (ROAS) due to more in-depth insights
- Saved resources and time due to the ability to centralize data on a single easy-to-use platform
- The ability to more efficiently allocate your budget based on which elements of your campaigns yield the best results and ROI
- A consolidated dashboard that provides full transparency of data and helps you understand it
Ultimately, having an MMP on your side can help your crypto exchange app flourish while you focus on growing your brand and continually improving its user experience. The key is to find the best MMP to use.
What App Samurai Can Do for Your Marketing Efforts
If you’re searching for the right MMP to facilitate long-term growth for your app, App Samurai has everything you need in a comprehensive and user-friendly solution. This state-of-the-art app growth platform is AI-powered and secure, with plenty of features that enable you to effectively track your campaigns.
Using App Samurai AI, you can hyper-target potential users, which helps you save more money on highly efficient campaigns. The platform also helps increase engagement using a rewarded model, which entails displaying ads on rewarded placements and premium offer walls. Meanwhile, App Samurai’s On-Device Media Inventory (OEM) gives advertisers the ability to pre-install apps on devices such as Samsung, Xiaomi, and Oppo. Our creative studio can help you get the most from your ads by allowing you to select the best ad formats to increase engagement.
With App Samurai behind your crypto exchange app marketing, you’ll have the ability to maximize the impact of your strategies. Combined with the right approaches, your app will continue to attract and retain users on a long-term basis.