Mobile App Monetization Articles
A Beginner’s Guide to Offerwalls
7 MIN. READ An offerwall is a plugin within an app or webpage that consists of simple tasks for users to complete. These tasks include actions such as
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Mobile App Marketing Articles
A Beginner’s Guide to DSP – The Mobile Marketing Champion
6 MIN. READ The acronym DSP stands for Demand Side Platform. It is a software platform that allows mobile advertisers to buy ad inventory from a multitude of
Mobile Advertising Articles
A Beginners’ Guide to User Acquisition in 2022
9 MIN. READ User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the
Mobile Marketing Strategies
Influencer Performance Marketing Campaigns Explained
4 MIN. READ AppSamurai has dedicated itself to availing the best forms of user acquisition to its users, the newest addition to its inventory: Influencer Performance Marketing. A
Mobile App Marketing Articles
An Introduction to DSPs and Why You Need Them
7 MIN. READ Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use
OEMs
OEM: How a Pre-Install Campaign can Help Your Brand Image
7 MIN. READ When promoting your app and brand, you need to innovate with effective marketing strategies that get you in front of audiences. One of the best
Mobile App Marketing Articles
A Guide to Influencer Marketing and Its Role in App Advertising
7 MIN. READ When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among
Mobile App Marketing Articles
Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers
7 MIN. READ Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population,
Mobile Marketing Strategies
5 Un-Interruptive In-App Marketing Strategies
7 MIN. READ If you want to monetize your app through certain in-app marketing strategies, there are several options available to you. While in-app marketing can be profitable
Mobile Marketing News & Trends
SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?
7 MIN. READ SKAdNetwork, also known as StoreKit Ad Network or SKAN, is integral for measuring ad activity. It’s also crucial for maintaining users’ privacy. With the new
Mobile Advertising Articles
AppSamurai’s Complete Guide to Mobile Ad Fraud in 2022
7 MIN. READ Mobile ad fraud is one of the biggest problems in the advertising industry. It’s a type of fraud that exploits ad technology to maliciously attack
Mobile App Development
What is Soft Launch and How to Succeed in Mobile Marketing?
5 MIN. READ A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full