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eCPM Hacks to Boost your ROAS

3 MIN. READ eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend

AppSamurai News

App Samurai Kills it at the Smarties Awards

5 MIN. READ Recently, App Samurai, along with our customer Migros, were acknowledged for our supportive brand-building excellence! Thanks, MMA Global! Awards are lovely and shiny, however, the

Mobile Advertising Articles

4 Inspiring Mobile App Advertisements: Tinder, Angry Birds and More

5 MIN. READ When it comes to mobile apps, addiction and benefit are two sides of the same coin. On one side, adults in the United States spend

Mobile Advertising Articles

How You Can Easily Advertise in Mobile Apps Today

3 MIN. READ There have been many technological developments that have transformed our lives and societies. The invention of mobile devices is merely one technological drop in an

Mobile App Marketing Articles

The Rise of E-Grocery in MENA – Market Size & Statistics

7 MIN. READ Recently, the MENA region has witnessed dynamic and fast-paced development across various sectors. Moreover, the e-commerce industry has especially been booming with the rapid transition

Mobile Advertising Articles

Mobile Banner Ad Design Tips For Better Conversion Rate

6 MIN. READ If you are thinking to promote your brand through a mobile ad and you don’t know what to choose our AppSamurai Ad Formats Guidline can

Mobile App Design Articles

Mobile App Splash Screens: How To Get It Right?

5 MIN. READ Do you know those simple screens without buttons which appear when an app is launched and disappear after a little while? Those are launch screens

Mobile App Design Articles

Growing Trend of the Improving Age: Voice Search

7 MIN. READ Voice-recognition software is a great tool for current days. There are already mobile phones with voice recognition. It is becoming increasingly famous, because of the huge measure

Mobile App Marketing Articles

How to Get Benefit From Social Media Influencers for Mobile Apps

6 MIN. READ If you have a mobile app, then you already tried some of the methods available to promote your app. For different reasons, those channels failed