Mobile App Marketing Articles
Conversational Marketing and Chatbots in the Digital Age
The human vocal cords began anatomical changes about 100,000 years ago. These changes allowed for the kind of sounds that many modern and ancient languages
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Top 7 Video Ad Trends for 2021
Video-marketing dominated last year, and there is no reason to believe this will change in 2021. It is estimated that about 86% of marketers use
Mobile Advertising Articles
Everything You Need to Know About Rewarded Video Ads
Rewarded video ads are a type of in-app ad that is a win-win situation for both advertisers and publishers. They are particularly popular in the
Mobile App Analytics Articles
7 of the Best Android & iOS App Uninstalls Tracking Tools
This post was originally published in 2017, and since then, it amassed over 13k views. So, we decided to give it a refresh! When you
Mobile Advertising Articles
Burst Campaigns for Mobile App Marketing – Everything You Need to Know
Why do you need to know about burst campaigns? As one of the most popular techniques for app marketing, their popularity has gone through the
AppSamurai News
APP SAMURAI’S YEAR IN REVIEW – 2019
It has been a huge year for App Samurai. We grew and so did you! We take a look back at some of our highlights
Mobile Advertising Articles
11 Stats Proving that Native Video Advertising is Ace
Probably you’ve heard about the hype over native advertising, and you want to jump on the growth bandwagon. But what exactly is native advertising and
Mobile Advertising Articles
A Step-by-Step Guide To Detect Mobile Ad Fraud
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 – 2019, mobile ad fraud
Mobile App Analytics Articles
How to A/B Test Creatives For Static and Video Ads
“It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing”. This sentiment from the Harvard
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eCPM Hacks to Boost your ROAS
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend
AppSamurai News
App Samurai Kills it at the Smarties Awards
Recently, App Samurai, along with our customer Migros, were acknowledged for our supportive brand-building excellence! Thanks, MMA Global! Awards are lovely and shiny, however, the
Mobile Advertising Articles
4 Inspiring Mobile App Advertisements: Tinder, Angry Birds and More
When it comes to mobile apps, addiction and benefit are two sides of the same coin. On one side, adults in the United States spend