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BANNER ADS

30 August, 2022

Author

Atanu

Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the advertiser to display text, images, or videos. Banner ads tend to be rectangular in shape, and a combination of text, images, or videos is common.

RELATED TERMS

CHURN RATE

What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It

SESSION LENGTH

how much time that a user spent in your app

App Active User

What is an active user? Users who engage with your app meaningfully within a given period are considered active users. These time periods define the

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