an acquisition technique based on the cost of a single download
App Promotion (iOS & Android)
What is app promotion? App promotion refers to the process by which app developers advertise their apps. App promotion is critical for apps as there
PAY PER DOWNLOAD
RELATED TERMS
ATTRIBUTION TOOL
an instrument to measure users activities in app and the effectiveness of marketing campaigns
CPA (Cost-Per-Action)
What is Cost per Action (CPA)? Cost per action (CPA) marketing and advertising is a pricing model where the advertiser pays a fee only when