Ever wonder how some apps get so much publicity while others struggle to gain any attention? Well, we’re going to give you the inside scoop on how app developers use marketing techniques to promote their music apps.
The music industry is changing. Streaming services such as Spotify and Pandora have taken over the industry, with more than 75% of all music sales coming from digital downloads or streams. This has caused a change in how artists promote their music to fans.
Gone are the days when you could just release a CD and hope for the best; now, it’s all about social media marketing and apps!
We’ll talk about what’s important when crafting a promotional campaign and provide examples of successful campaigns that have been used in the past.
We will also include tips for creating your own promotional campaign and discuss why these small efforts can make all the difference. You’ll find out how it is possible to be more effective with less effort by following these simple steps.
Analyze Other Music Apps
If you want to reach top positions, you need to examine what others are doing in the industry. Analyzing other mobile apps in your niche is always recommended, and it helps.
So, let’s spy a little on others in the market. You will find the best Music apps on both popular app stores. In the first list, we noticed some well-known and popular apps.
Most of them are available for free with in-app purchases, and that’s something unexpected. In the Paid section, we noticed the paid versions of those free music apps. As for the top-grossing apps, most were in the free apps with in-app purchases.
Things were almost the same in the Google Play Store, but we still noticed some minor changes. While analyzing, we observed that users like free music apps without in-app purchases.
So we can say that it all depends on the platform/ store and the services your music app offers to users. The point was to highlight the necessary information about app stores and users’ behavior.
Simple Ways to Promote Music Apps
There are several methods and techniques that you can use to promote a music app, but we will only list result-oriented and practical methods in this guide. The most vital thing for you is to use all of your resources and try all the channels available to spread the nice word about your music app.
Having said this, let’s check out the easiest ways for music app promotion and how to use them.
Listen to Your Users
Before thinking about a marketing plan and promoting your music app, you need to think about the best ways to develop the app. While analyzing various music apps, we noticed that FL Studio Mobile, a music app, has the most users due to its unique business model. This music app costs almost $14 on Apple App Store, and users can get the app for $16 on Google Play Store.
The unique things users will have to purchase buy certain items inside the music app. Then, we observed the user’s reviews, and those were positive. So the point is that if you can create an intuitive and simple-to-use app, users won’t mind paying for extra features.
Furthermore, if the app’s features match users’ needs and preferences, you can generate loads of money and build a sustainable plan for its promotion. But if you ignore these things, then your app has no future.
Keep in mind that if your app is too complicated, it will not gain users’ attraction, and you will have to simplify to engage your customers.
Work With Artists
Assuming that you completed the previous step as described now, we will advise you to find the relevant influencers and approach them for your music app’s promotion. Remember that influencer marketing is crucial in this modern era, and it can be a game-changer for entertainment and music apps.
Try to convince influencers to work with you and tell them about the value your app offers to the users, and If they agree, you will witness amazing results in no time. Ask influencers to use your app and share their experience with the people and their followers.
The point here is to assure them that your app improves their relationship and allows them to connect with their fans in a more suitable manner. Remember that you are asking for their precious time and help, but they also need your music app to reach their audience.
As an example, look and observe the Tidal app. The app was marketed by several artists. And the results were great as who doesn’t want to install the app endorsed by popular names like Alicia Keys, Beyoncé, Jay Z, Madonna, and others?
Music Brings People Together
Now many of you will state that Tidal is a huge name and owned by well-known people, and ordinary people can’t compete with them. That’s true, and we agree with you. However, don’t forget that music has the power to build and develop emotions.
Stop complaining and try to take advantage of this effective promotional strategy and innovative technology available. Furthermore, we will recommend using the social media sites to your advantage, and we have talked about their benefits in almost all of our posts.
You can use various social media platforms to connect with famous singers and musicians, and what’s the harm in trying to build nurturing relationships with them?
For example, observe Shazam and its association with Snapchat to reach a wider audience. After integrating Shazam through a trending social media platform, the Snapchat app has reached new heights only in a few years.
Snapchaters can use Shazam songs, and there are various features in the app that connect users with other people and other famous music apps such as Apple Music, YouTube, Spotify, or Pandora. What else can users need?
Use Social Media
Again social media comes into the list as it is a must for every marketing strategy and all types of businesses. Do you know that half of the world’s population has active social media accounts? As you can see, the numbers are surprising, and you need to do something about it.
Social media platform opens up new doors for app owners and marketer. Just a viral tweet, image, or video can give you unimaginable reach, and you can reach out to new and wider audiences.
Plus, social media platforms are simple to use, and most of them are free. However, premium versions are recommended for marketers. The point is, use them for your music app’s promotion and see the magic.
When using social media, don’t underestimate the power of hashtags. These little tags can drastically enhance your post’s visibility and allow you to spread your app to your target audience. However, use the relevant hashtags only.
Apart from is, social media sites are also an excellent place to mingle with your users. Use the comment section, answer their queries and reply to their messages. All these simple activities can do wonders for your app.
Moreover, some popular social media sites such as Instagram and Facebook allow you to build a deeper bond between you and your target audience by providing you all the valuable insights about users and their behavior. So, use these insights to your advantage, and they will also help in your overall marketing strategy.
Show It to Others
While the promotional method and analyzing your competitors is effective and necessary, but in the end, all this depends on your presentation. If you don’t have faith in your own app, no one will. You need to show others that your new music app is a phenomenon. Promote your music app wherever possible and in the best way on several platforms.
Furthermore, don’t hesitate to go to concerts, events and all types of musical performances. Only then you can replicate the same environment for your users.
At the same time, you need to blow the trumpet for your new invention. Everything you say about your app reflects the amazing sensation that it provides.
Similarly, pay attention to the buyer persona. If you are targeting youth and Millennials, understand their environment and try to discover what type of music appeals and other similar things. You need to give your users something extraordinary to attract them.
For example, study the mechanism behind the Karaoke music app that allows users to become real singers.
Use an Email List
Email marketing is efficient for all types of apps. To do this, you need to collect an email list of active users. Moreover, you can also manually build your own with Gmail’s Group feature or use any third-party tool such as MailChimp.
With an email list, you can draft an engaging promotional email for users and send various updates to your existing users. Remember that you will have to use personalized emails to let your audience know that you are there for them and appreciate their efforts.
Let users know about your app’s latest features, news, popular tour dates, and other similar things to attract them and make them download your mobile app.
Get Your App Covered by Blogs
Don’t underestimate the power and influence of music blogs. These blogs have countless followers that trust them. If you can convince them to write and use your app, they can expose your creation to a broader range of people.
There are many popular blogs that you can use to reach out to your users. One such example is the Popjustice. It is the most popular music blog and covers all types of music genres with millions of followers.
However, it’s not the only blog; you can easily find several blogs relevant to the niche. Here we will advise you to start locally. The most significant advantage of using local blogs for your app’s promotion is familiarity. Locals are likely to work with you than the others.
To reach out to the blogs, write an engaging, comprehensive, and personalized email. You need to outline who you are, what your app is, and what you do. Give them all the information about your music app and what makes it different from the others.
Besides, you can also add links to your music app page, or if you have a business website, add its link in the email so that they can know about your music app.
Once they accept your offer and your music app is covered, share their website’s link in your posts.
Think About Alternative App Stores
Don’t rely only on the Apple App Store and Google Play. There are many other app stores on the market that you can use for your music app’s promotion.
According to a recent study, if a mobile app is submitted to other less popular stores, it enhances the app’s download up to 200% as compared to the other app stores.
Below are some less famous but decent app stores that you need to consider for your app’s promotion. Above all these are the rising mobile app markets.
- Opera Mobile Store
- Amazon Appstore
In the End
With the help of these marketing tips, you can design a more effective promotional campaign with less effort. You may also find that your customers become happier and more loyal because they feel like you care about their needs personally.
That’s what it takes to make a music app’s promotional campaign successful. After all, people are much more likely to buy something when they know the company is invested in their happiness and cares about them. So, apply these methods and promote music apps in an ideal way.