In digital marketing, a postback is a crucial tool for tracking conversions and optimizing advertising campaigns. Postback enables advertisers to track user behavior and measure
Affiliate marketing has emerged as a powerful income stream for individuals and businesses alike. As the digital landscape continues to evolve, affiliate marketing offers a
In-app advertising is a significant part of most apps’ monetization strategy. Mobile ads play an essential role in the apps’ revenue; they should be placed
Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to
With the increase in the use of mobile applications, the concept of marketing and advertising is changed. Isn’t it? Advertisers can use playable ads to
As app marketers look to the future, one of the most important aspects of success for their app’s growth is developing effective branding strategies. As
When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness
Play-to-earn apps are mobile or web-based applications that allow users to earn real-world rewards for playing the game. Examples of play-to-earn apps include fantasy sports,
In today’s world, industries are becoming more reliant on the need for data between parties. Consequently, data clean rooms are quickly becoming increasingly popular, especially
As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027.
The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention.
Conversion Rate Optimization (CRO) is critical to any successful digital strategy, especially in the mobile app landscape. But what is Conversion Rate Optimization? Simply put,
