What are Playable Ads?
Today, ads are getting more elaborated than ever before and it is a good thing because advertisers are looking for methods to attract more users
Today, ads are getting more elaborated than ever before and it is a good thing because advertisers are looking for methods to attract more users
When you own a mobile app, you invest time, effort and money in marketing campaigns to attract users and to increase the number of downloads.
Mobile world is very dynamic. Nowadays, users are more responsive to videos then to simple images or text. They prefer to watch a story, not
In every article we highlight the huge number of active apps available, both on Google Play Store and Apple App Store, and the fact that
When creating a marketing campaign you have to calculate ROI (Return On Investment). Although it is very difficult to calculate this metric because of numerous
What Are Mobile Moments Through mobile apps, brands have the opportunity to be connected with their customers all the time. But what is the optimal
For a developer, the main concern regarding launching his app should be the first impression that the app makes for users. At this moment we
Is your app ready to be published? It is one of the most common mistakes that indie developers or app owners do to publish the
Creating an amazing mobile application is great but, making some profit with it, it’s even better. There is an interesting strategy to monetize an app,
After creating a mobile app, you follow all the steps in the book to acquire users and increase the number of downloads. For that, marketers
Interstitial ads are one of the most popular mobile ad formats used by indie developers because of their high impression rate to increase downloads and
First of all, let’s say that a segment is a group of users chosen by a set of criteria, like age, country or preferences. User