Mobile Advertising Articles
What are Playable Ads?
Today, ads are getting more elaborated than ever before and it is a good thing because advertisers are looking for methods to attract more users
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Mobile App Analytics Articles
8 Tools To Track Android And iOS App Uninstalls
When you own a mobile app, you invest time, effort and money in marketing campaigns to attract users and to increase the number of downloads.
Mobile Advertising Articles
Best Practices of Mobile Video Ads On Social Media
Mobile world is very dynamic. Nowadays, users are more responsive to videos then to simple images or text. They prefer to watch a story, not
Do You Know How To Do App Indexing On Google?
In every article we highlight the huge number of active apps available, both on Google Play Store and Apple App Store, and the fact that
Mobile App Analytics Articles
How To Increase ROI Of Your App With Facebook Dynamic Ads
When creating a marketing campaign you have to calculate ROI (Return On Investment). Although it is very difficult to calculate this metric because of numerous
Mobile App Analytics Articles
The What, Why And How Of Mobile Moments
What Are Mobile Moments Through mobile apps, brands have the opportunity to be connected with their customers all the time. But what is the optimal
Mobile App Analytics Articles
7 Best Practices To Increase Retention With App Onboarding
For a developer, the main concern regarding launching his app should be the first impression that the app makes for users. At this moment we
Mobile App Development
10 Places to Find Beta Users to Test Your App
Is your app ready to be published? It is one of the most common mistakes that indie developers or app owners do to publish the
Mobile Advertising Articles
A Beginner’s Guide to In–App Purchases
Creating an amazing mobile application is great but, making some profit with it, it’s even better. There is an interesting strategy to monetize an app,
Mobile Advertising Articles
Mobile App Retargeting: Benefits And Best Practices
After creating a mobile app, you follow all the steps in the book to acquire users and increase the number of downloads. For that, marketers
Mobile Advertising Articles
What Are Interstitial Ads?
Interstitial ads are one of the most popular mobile ad formats used by indie developers because of their high impression rate to increase downloads and
Mobile App Marketing Articles
App User Segmentation: Best Practices & Examples
First of all, let’s say that a segment is a group of users chosen by a set of criteria, like age, country or preferences. User