The unstoppable growth of mobile applications makes defining and developing an App Marketing strategy vital to success from the start of the project. Large and
The terms, generation X, generation Y, generation Z are well known; names given by the generations of individuals who lived through certain events in common.
Executive Summary Covid19 has undoubtedly changed life in the short-term. The virus has spread and mutated quickly, leaving businesses, organisations and countries with little time
The news about ad fraud and hidden Adware within applications, mainly on Android, continue to have a presence in 2019, despite the security measures proposed
The web wastes information on tricks and strategies for companies to improve their products and services and their communication with consumers (B2C, or business to
App performance metrics are the key to success. Here is a great guide for mobile app analytics fundamentals. Most app developers face a challenge in
The mobile and app industry moves fast due to its low-barriers-to-entry, low-cost of production and high-market penetration. Revenue also echoes this sentiment, with the app
The basis of any business is to generate income. Without income, it is challenging to maintain a long-term project. So how do you make money
Could you ensure that you do not make mistakes in mobile marketing strategies? The mobile phone has long surpassed the computer as the preferred device
Millennials are a big crowd. Not only are they the largest generation since the baby boomers, but they are also in their buyer stage. By
Technology has become an elemental resource in people’s daily lives, a fact that has generated a changing customer, as well as the dialogue between brand
TikTok is the rising star of recent years, becoming one of the most downloaded apps in the world. It’s hard to believe it’s first launched
