The news about ad fraud and hidden Adware within applications, mainly on Android, continue to have a presence in 2019, despite the security measures proposed by both Android and iOS.
Therefore, we will review the possible actions to be taken if your mobile displays advertising, either from the browser you are using or by a third-party application that is sending content to your phone.
We created a post about mobile app advertisements that don’t annoy the users. Let’s see user options and “bad” practices about mobile advertisement campaigns.
What are the implications of intrusive advertising on your phone?
If your phone displays ads intrusively, this means that an application or website is abusing the permissions you have given it and, in the worst case, that some malware has infiltrated your device.
A powerful Adware can end up rendering our phone useless, showing advertisements throughout practically the entire system.
In some cases, so many ads can be displayed that the mobile is practically unusable, so it is convenient to detect the problem early and act quickly.
What to do if your iPhone shows ads
iOS is known for being a secure system, to such an extent that we do not know of cases in which advertising has infiltrated the system through a third-party application since they do not have permission to do so.
The only option that we see if we go to Settings> Privacy> Advertising is the ‘Limit Ad Tracking. This option all it does is limit the tracking of your web pages using cookies, to prevent ads based on your interests from being displayed on the web.
What to do if your Android shows ads
On Android, it is not complicated that, after installing an app, it shows advertising in the status bar or lock screen. Managing permissions manually is the solution.
Users have many options to see your ads but don’t annoy the users!
The legality of fake ads
The dark world of advertising and its morally criticizable strategies have been accompanying us for aeons. If, for example, you see an advertisement for shampoo showing glowing blonde hair to announce a new formula with, what do I know, diamond microparticles, your head automatically relates both concepts.
It is very likely that the diamond does nothing for your hair and is only there as a strategy to capture your attention, but if it succeeds, the “lie” will have served its purpose.
How can they get away with it without the weight of the law falling on them?
In the announcement at no time will the relationship between the properties of the diamond and the hair be discussed directly, it will only say that the shampoo has microparticles, thus avoiding falling into a false and punishable advertisement.
However, in the case of mobile game ads, you are turning towards what is undoubtedly misrepresented information.
The problem is that to be able to apply the law on misleading advertising; advertising must cause serious or manifest harm to consumers.
What happens to games? That all that is advertised in this way are free-to-play games. There is no payment involved in downloading the game and seeing how you have been misled by its advertising.
The only damage is limited to the five minutes you have wasted of your time installing and testing it. Therefore, it is not within the limits that could lead to a plausible complaint.
What is the use of deceiving the public?
Once the doubt about the legality of this type of practice has been resolved, the next question turns out to be just as obvious. What head can you try to sell me a puzzle game that has nothing to do with the final gameplay? Unfortunately, his response is just as harsh as in the previous case because it works.
The numbers show that the damage that this type of practice causes to the company or the application itself is minimal compared to the benefit. The numbers of studies such as that of the firm StoreMaven dictate that only between 15 and 20% of users check the reviews of the App Store and Google Play.
Of all of them, only between 4 and 1% interact with this option to learn more opinions about the game than those shown on the main page of the application.
That said, the question remains in the air. Who has thought that this could deceive me or make me feel interested in the final game?
There, in essence, there are two points to keep in mind behind the strategy. Logics that perhaps escape us but which, once addressed, reveal to us that they make more sense than meets the eye.
At the end of the day, it is a game with many users and income behind and that, within its target, it seems to be a well-done game with very positive ratings.
Steps to configure your advertising campaign:
● Create a campaign by selecting the right ad network.
● Name the campaign and select the objective: install your mobile application / interact with a mobile app. From here, you must add the following settings:
○ The application.
○ The ad distribution strategy.
○ Location(if needed).
○ Campaign calendar.
○ Publication of announcements.
○ Campaign URL options. Set up conversion tracking to determine campaign effectiveness and see how many clicks lead to application installation. Later we will see the types of mobile conversions and how to track them.
○ Create an ad group and decide where you want ads to appear on the display network and in what type of applications.
○ Now you can create your ads. We recommend trying various creatives to see which one works best.
Be realistic and provide the only real games in advertising campaigns. Don’t offer false graphics and game options. Be sure about your following guidelines for ad policies and best practices for user experiences.
Retention or the uninstall rate taken into account, so if the game continues to rise, it may be because, beyond the false advertising it offers, the Final product interests your target audience.