Apple’s “Glowtime” event on September 10, 2024, marked a significant pivot towards AI integration across its product lineup. As a tech analyst who’s covered Apple
– Guest blog by Sukanya Sur, Content Marketing Manager at AppTweak App Store Optimization (ASO) and Apple Search Ads (ASA) are crucial components of a
In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem. Through this unique
Known as Independence Day, the 4th of July is a popular holiday in America filled with fireworks, barbecues, and American patriotism. In addition to the
Did you know that mobile gaming generated 49% of all gaming revenue worldwide in 2023, amounting to $90 billion? With the mobile gaming industry growing
With billions of viewers watching, major sports events like Euro 2024 and the Olympics are great opportunities for app growth. Besides getting global attention, these
WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to
In this Episode In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA)
People has always been curious about the results of their work. They need to know the consequences and get feedback in order to improve their work and to
Welcome to our guide to mastering Apple Search Ads! In this guide, we’ll explore the fundamental principles of Apple Search Ads, explore different campaign structures,
Adapting innovative strategies to captivate players and drive revenue is essential in mobile gaming. Rewarded Playtime, also known as Play-2-Earn, is one of these strategies
In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo’s
