app parts of a mobile app in terms of design that a user experiences
FILL RATE
What is fill rate? As a metric used in digital advertising, fill rate measures how an ad network or exchange successfully fulfills many ad requests.
USER INTERFACE (UI)
RELATED TERMS
Supply Side Platform (SSP)
What is a supply-side platform (SSP)? A supply-side platform (SSP) is a technology platform used by publishers to sell their advertising space to potential buyers.
OEM APPS
In the mobile industry, OEMs refer to companies that manufacture their phones in their own factories. App Samurai’s OEMs offers advertisers app placements inside premium