how much time that a user spent in your app
MAU (MONTHLY ACTIVE USERS)
a metric that shows the number of unique users who are interacting with your app monthly
SESSION LENGTH
RELATED TERMS
Daily Active Users (DAU)
DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It
Casual Game
What is a casual game? Casual games are a mobile game genre that is typically simple and easy to learn, with a focus on quick,