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Author

an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call by clicking within a mobile ad


RELATED TERMS

ADVERTISER

an organization which focuses on generating sales and leads through conveying its message to the right audience, at the right time

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ads.txt

What is ads.txt? The Authorized Digital Sellers program, or ads.txt, ensures that your digital ad inventory is only sold by authorized sellers. With the Ads.txt

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