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Like search engine optimization (SEO) for your webpage, App store optimization (ASO) is the process by which you increase the likelihood of someone finding and downloading your app from an app store (i.e., iTunes, Google Play). As we turn to our mobile devices for work, entertainment, scheduling, travel, and practically everything else, there’s likely anRead more

If you are planning on launching a mobile app or game on the market or else you already have one you should know that ASO (App Store Optimization) is a must without a shadow of a doubt! Keyword Research is one of the most important steps in your ASO strategy.   App Store Optimization: TheRead more

If you have an app or on the point of developing app, you heard of app store optimization which is ASO in short. ASO is optimization of mobile apps to have higher search results in the app store. It is like SEO. The difference is that ASO is related with app optimization while SEO isRead more

There were interesting changes announced for this year during Apple Worldwide Developer Conference (WWDC) 2017 and we gathered here to discuss with you the most important ones because you need to be prepared for the next wave of improvements when the new version of iOS will be released. So, let’s proceed. Image Source: https://developer.apple.com/wwdc/ NewRead more

Last week we offered you a small introduction to the new version of iOS, which is iOS 10.3, during the weekly roundup from mobile marketing world. Let’s go further with that idea for discovering the best practices in improving your presence on Apple App Store. App Store Reviews Reply One of the most important announcementsRead more

There are many definitions for conversion rate but we can express it as the percentage of users who complete a specific action. In simpler terms, how many people convert from users to customers? As you can imagine, a low conversion rate means that something is not right with your app or with the way youRead more

The internet provides a plethora of statistics and studies which proves the importance of app store page for the success of a mobile application. This article is meant to inspire you for an essential part of “How to Make a Perfect ASO”. We will cover the best practices in creating an amazing app icon sinceRead more

After fighting to create an awesome application, many developers underestimate this step where they need to talk about their work and what they developed. If you check the chart below you can see that app store is equally important for both, Android and iOS apps. And it is the first place where users will searchRead more

In our previous articles, we covered some of the most important topics related to launching and promoting an app. But after all the effort invested in these stages, you are not done yet. You need to keep your eyes opened and be ready to update your app whenever it needs. This is a good wayRead more

Since every day is getting harder and harder to convince users about the value of your app you need to do something to raise your app as high as possible in its category. It is recommendable to use all the options available to attract users and you can start from your app store page. IfRead more