We all know how important it is to have an amazing app store description. It’s the first thing potential customers see, and if you don’t grab them with your opening sentence or paragraph, they’ll leave before reading anything else.
But what are some of the things that make a good app store description? How can you tell if yours is effective?
Well, we are here to help! In this post, we’ll be sharing the best tips for writing amazing app store descriptions. You won’t want to miss these.
Best Practices for Amazing App Store Descriptions
You need to be aware of some essential key points when creating your app store page or if writing about it for the first time. What will make a great description? The answer isn’t clear-cut, but there’s no lack of creativity!
The tone should engage readers and keep them reading so they can find out more information on how this product works best – who knows what might catch their eye next? Having said that, the following are the best tips for writing amazing app store descriptions.
Include Social Proof
The best thing you can do for your app is to make it easy to share. Don’t forget that Word Of Mouth is a powerful tool, and people love being involved in something they find valuable! If someone tells their friends about what great content or services an app has, then its chances of success increase exponentially because of this feedback loop.
So try to find some websites where users can recommend or write about your product by name when describing its features. If you got some great users reviews or influencers from your niche talking about the app, it’s worth adding those as well in your app’s description. Every positive thought will bring other favorable actions.
The First 3 Lines in the Description are essential
It is vital to keep in mind that only the first three lines are visible for people who reach your app store page. This means you should concentrate all of your message here, as they might be too busy selecting which apps they want and not read any further (or even worse-they could select another app without reading anything).
The best way to get a user’s attention is by starting with how your app can solve their problems and why it is important for them. A good argument will convince them and keep the conversation going, so start strong. If you engage them from the first paragraph, chances are higher that they will download and use your app.
Localize If Needed
You can think about localization if needed. But it’s vital to make users understand all about your app in their native language, including app description. Translating the elements available on an App Store page will help them do just that.
There are many ways to write a creative and innovative app description. You can show off your skills by creating engaging content in users’ native language on a regular basis. This gesture will show that how much you care about your users.
Focus On Your App’s Features, and Also On The Value You Promise
It is easy to mention your app’s features on one page and how you combined them, but remember that people are keener to know about the essence of your app.
Tell your users how your app is the best solution for their specific needs and how it will enhance their daily activities or living. Focus more on your user’s interests, and don’t write too much only about your app.
Your aim should be to prove to the users that you designed this mobile app only to help them and how your app stands above the rest in the category. Another important thing is never to lie about your app to your users.
Add Sentiments and Emotions
Design your app so that it makes people feel at ease. Give them reassurances and take care of their every need while they are in the middle of using it. Assure them that you want to build an amazing relationship and trust with your users.
At the same time, try to show your users how your mobile app will improve their relationships and bring them closer to their lost friends and family. To entice users, write about the rewards that your app gives users on their certain actions.
Try to reach their heart and convince them how valuable your app can be for them. This exact strategy was adopted by the famous Instagram.
Don’t Load it with Keywords
The worst thing you can do for your app description is to fill it with keywords. It will only confuse and bore the user, who’s probably looking at their phone wondering what these dorky words are doing in a description of an app – so stop trying.
Keep It Short, Simple, and Sweet
It’s essential to speak in the language of your audience. When you use jargon or technical terms, it can be distracting and turn off viewers who prefer simple language over anything else. Avoid over-describing the app in detail, and just let them discover its minor features on their own.
You should also avoid using too many numbers and special characters when describing it because this will only make things more difficult for someone who is downloading your application or game.
Don’t go too much into details so that people can figure out what’s good by themselves. As an example, look at Slack’s description. It is to the point and effective.
Add Clear Calls to Action
Don’t forget to convey the purpose and goal of this description. You have done everything in your power to make sure that people are going to download your app, now take them through a journey where they can see how great it will be. Bring out all aspects about what makes their experience an enjoyable one by using your app.
Test It and Improve It
There are many ways to describe something, and it’s essential that you choose the right one. If your description is too short or long for its own good though (for instance: “the best way”), people might not get enough information from reading it in order make an informed decision.
Similarly, you should seriously think about performing A/B Testing so that there are no bugs when users download the app.
The good thing is that you can modify the app description any time when you need to. So, keep testing and make necessary changes if and when needed until to find the perfect one.
Describe the Problem and Solution
The best products and apps are those that solve problems for customers. Sometimes, the pain points are pretty obvious – but sometimes, you need to make your users think about these things before they can find a solution themselves.
For example, products or apps that are built to provide conveniences like Uber or Instacart have had to mention all the problems that their audience face daily. These apps solve obvious user problems and those that customers didn’t know they could face in the first place.
If your app comes under a category where issues are not common or obvious, talk with your users and provide them the reasons how your app can solve those issues.
Needless to mention, try to highlight user problems, the solution in a shorter and more concise way.
Include App Screenshots
If some of your users got through the initial step and downloaded your app, then the next thing they want to view is visuals. If you have any, of course. You can add videos and screenshots. Remember that you can add up to five visuals on App Store, while Google Play Store allows you to add eight for every supported device type.
The first screenshot should define what your app does. But others are also important, so choose them wisely. Try to add attractive images that leave an impression on your users. You can also add screenshots of the feedbacks from your happy customers to entice new users.
Try to study Snapchat. Its screenshots exactly show what the company offers and how fun it can be downloading it.
Highlight App’s Key Features
You don’t need a gazillion features for your app. In fact, the fewer things you mention in its description and marketing materials, like an introduction or changelog page—the better. Focus on just one thing that really sets it apart from other apps with similar functions (ease of use? social networking?), then tack on some extra pointers if necessary, so people know how to find those special moments using YOUR app, not someone else’s.
Write about those features that showcase and talk about your core offerings or those that are not available in other similar apps. For example, if your app is classified as the best note taking app on the Play Store — emphasis only on those features. And let the people discover the rest of the features within the app.
Be sure to thank the people who helped your app get off on its feet. Early reviews are everything, and you should never take them lightly! A third-party seal of approval can give credit when there’s not much information available yet, so pay attention to them.
With time, you can also mention apps download numbers, or you can write when your app got featured on the app store or list the awards that it won. Alternatively, no restrictions in adding a few customer reviews and testimonials.
Remember that the app store description is the same as the product’s advertising copy, where you have to engage, entice your customers emotionally about downloading and using the app.
Be the Consumer, Not the Publisher!
You can’t make any assumptions about what your potential customers are going to do. When writing the copy, you need to keep users in mind, so try thinking of how they would react and whether or not you want detailed descriptions for every part of it.
Having a look at how your app competitors write their descriptions can be really helpful. It’s essential to think like the user and get all their needs met while writing an app description, but it also helps if you take into account what they might want or need in terms of features too.
You might not think your app description is all that great, but you’ll be surprised by how much better writing up a compelling one can make the process of getting new users. Take some time to review other apps in-depth and see their tone when describing their features; then try doing the same with yours! If it feels right after reading both versions side-by-side, go ahead and post them online.
With so many apps being released every day, it is more important than ever to have a great app store description. Every word counts, and this is your chance to make an impression on potential users who will be deciding whether or not they want to download your mobile application. Above, we have mentioned the best tips to write an amazing app store description that you can use and attract more users for your mobile application.