cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install
a metric that shows the number of unique users who are interacting with your app monthly
What’s a mobile delivery platform? Mobile delivery platforms enable mobile operators (like T-Mobile) and device manufacturers (like Samsung) to connect advertisers with mobile device users.
What is a growth loop? A growth loop, also known as a feedback loop, is a cyclical process that companies use to accelerate their growth.