Learning how to promote your health and fitness app is as important as developing a product that motivates the users to workout and provides them tangible and accurate results. But the process needs determination and effort and the right marketing strategy.
In early 2020 we witnessed the boom in health and fitness application, and still going on.
This significant rise in app downloads brought great results but with some key challenges for the apps. And now the competition in the market is much higher.
Having said that, this read outlines everything you need to promote your health and fitness app, including where to take the start and other helpful info that you cannot ignore. So let’s get started.
Table of Contents
Business Model
While there are several business models that you can use for your health and fitness app but in our opinion, this one is the best. So here is our recommendation for you. It is obvious that you need to define and understand your target market and consumers.
Market and audience research is an essential and determining factor that impacts your future decisions and marketing strategy. Now, you probably will be aware that there are tons of health and fitness apps, and some of them are well-established on the market due to their innovative facilities.
So, things will not be so simple and straightforward as it is quite difficult to convince potential customers to pay for a new app before showing them its handiness and benefits.
This is the main reason why a free health and fitness application is a much better and practical solution. And because developing and managing an app is an expensive process so on the other hand, you should think about monetizing your app.
So, what to do? You need to offer users a “freemium” version of your app. By doing so, users will gladly pay a reasonable fee for your app’s premium features if they like the basic version.
Another solution is to design a comprehensive subscription program with unique and exclusive content. At this stage, you need to be careful and make an informed decision before creating your marketing strategy.
Besides, do you know that health and fitness apps have various types that can narrow down the monetization options for you? Have a look:
Types of Health And Fitness Apps You Need to Know
Here are the common types of fitness apps, and you might find some of these in one single app.
Workout Plans And Personal Training
Workout and personal training apps provide guidelines to users and help them achieve their fitness goals at home or in the gym. These apps have various forms and types of workouts and other features that keep users enthused and engaged.
Furthermore, some personal training mobile apps allow users to create their specific exercises while also provide them set routines. Lastly, such apps have a variety of educational content, for example, demo reels and prompt that users can smoothly access even after completing their workout.
Activity Tracking
This type of health and fitness app efficiently monitors a user’s activities like sleep regimes and running times. Usually, this app is used in combination with other apps to give users a complete view of their health.
If you have an activity tracking app, you can include the Geolocation feature in it. This allows you to give suggestions to users, such as running routes or current a visualization of a user’s latest run on a digital map.
Diet And Nutrition Apps
Some fitness apps are used to monitor a user’s diet, and they also help to optimize their nutrition. These apps are called diet and nutrition apps, and people use them with activity tracking apps. The perfect example of such an apps is the famous MyFitnessPal app that provides users a free calorie counter and comprehensive exercise journal. Users can also scan barcodes to monitor their calorie consumption without any problem.
It is vital to display a user’s statistics in simple and compelling ways for health tracking apps that provide detailed information and advice on diet and nutrition. If you have such an app, you can use Gamification to keep people engaged by setting up rewards for them when they progress towards their defined fitness goals.
Zombies Run is the ideal example of such app that offers people dynamic narratives and features in-app reward system to further assure the user’s regular engagement.
Regardless of the app type, when you are developing a health and fitness app, ensure that it allows people to set their specific fitness goals. Goal setting is vital for user experience as well as for their engagement.
Useful And Easy Methods for Promoting Health And Fitness Apps
We have already mentioned why it is an excellent decision to develop health and fitness. In this section, we will show some handy and simple ways to promote your health and fitness apps on the market.
The ideal condition would be to design your marketing and promotional plan from the development stage, but many of these promotional tactics will work even if your mobile application is already available on the market.
Anyway, the key is to pay attention to the user’s pain points and provide them viable solutions according to their specific needs. Let’s check out how to do this.
Social Media – Best Way to Spread the Word About Your App
Social media opens up new opportunities and allows you to present your invention in front of the world. If you know how to use this ecosystem to your advantage, you can easily achieve your set goals.
First of all, you will have to utilize your existing accounts to understand and meet users and know what they actually need.
Secondly, you must use social tools in your app to ensure that your users can view and share their accomplishments with their family members, friends, and the world. Just think about how Strava became the best social platform for athletes.
Influencers – Impressive to Build a Strong And Bigger User Base
Users to follow experts and famous people. If a well-known doctor or a popular athlete uses and likes your health and fitness app, then you are all set to build a solid and nurturing relationship with your valuable users.
Suppose you can convince an experienced person or professional athlete to talk about your mobile app. In that case, people will follow their recommendation because most people, especially patients and sports fans, believe influencers when it’s about fitness products.
The perfect example of this case is Explore Gadgets that explain to their followers the features offered by the famous mobile app, Daily Yoga.
Content Marketing – Best Way to Show Users That You Care About Them
It is not enough or recommended to brag about your health and fitness app. Never shout how useful the app is for users. Instead, you need to explain how your app can benefit users and how it can solve their fitness problems.
Whether you display helpful stats and other information on your official website or you post informative articles on your personal blog, or even if you upload various workout tutorials on your official YouTube channels, you need to ensure that users trust and understand your brand.
At the same time, you should allow users to express their opinions, happiness and will enable them to post snippets from their workout experiences.
When people realize that a certain individual has lost weight using your health and fitness app, they will willingly try and download the app. In this regard, we will advise you to use User-generated content as it is an excellent way to share true and personal tales with others.
In case you want to know how to provide meaningful and engaging content to your users, you must build a group or community around your mobile app, just like Nike did for its famous Nike+ Run app.
Mobile Moments –Timing Matters
Users pay attention to other factors and what’s going on behind the scenes. Usually, it is not that simple to find out when people are ready to pay attention to your app or business, but there are some moments when they willingly open your app to find a solution for their problems.
In Google’s language, this is called Micro-Moments. While this is possible for a health or fitness app whenever a person feels sick, the health and fitness app engages users and provides him/her with a practical solution. You can also offer the same to your targeted users.
Additionally, you need to show your energy on making your new mobile app visible at the beginning of special moments and occasions such as a new week, a new month, or a new year when many of us make new goals and take an oath to change our habits.
Chatbots – Do You Want to Become Your Users’ Friends?
Users from time to time need help. Customer service tools are more sophisticated these days, and users want to get the needed data as soon as possible and in an easy way.
With a simple messaging interface powered by innovative AI algorithms, chatbots are authentic and reliable helpers when answering user queries. In fact, some chatbots have the ability to respond and understand different symptoms.
Every detail counts when you are promoting your health and fitness apps. As an example, you can analyze Ada, who acts as the user’s health companion.
Gamification – Competition for Motivation
Users like to deal with challenges and remain motivated. If your fitness app contains special activities, users will love to follow them, and if you have set a reward against those activities, it will keep engaged with the app, and they will love to use it frequently.
Everyone loves to see its name on the leaderboard. Do all the things that you can to encourage users to continue their workouts and their daily activities. Another significant benefit of gamification is that you can enhance your app’s retention rate, which matters a lot when you have a new app.
Do you remember how Headspace assures users to go on with their meditation tasks by utilizing funny and playful elements?
Optimize Your Onboarding Experience
Even if your mobile app is free for users, your onboarding experience still matters. Users want to access the advantages of your mobile as quickly as possible, so it’s vital for you to update the onboarding process as much as you can.
When looking for methods to enhance the onboarding experience, you need to consider the way teaching tools are used and how they support users. Just by implementing practical onboarding tutorials, you can offer your consumers short and clear info on how to gain those benefits of your app.
You should perform A/B testing for your onboarding experience and make sure that you give your target customers the appropriate introduction to your app.
Write Blog
Lastly, you can also promote your health and fitness app without any expense on your personal website or blog, and it works.
Furthermore, this also allows you to find new users through search engines and also enhance your social media profiles. Create a blog and provide meaningful content to your users but ensure that it represents the value of your mobile app.
You can easily find examples of engaging health and fitness-focused content on various blogs such as MyFitnessPal, 8Fit, and Google Fit.
FINAL THOUGHTS
If you were looking for different sources to promote your health and fitness app, then your quest ends here, and no need to look at other places. Above, we have listed the simplest and effective methods that you can use to market your mobile app.
Lastly, ensure that your health and fitness tracking app is according to your users’ needs and relax!