8 App That Boosted Downloads Via Their Homepage
App promotion is not an easy feat. Competition in the mobile apps industry is rising exponentially. As of 2019, there were over 2.9 million apps...
13 February, 2020
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Conversational Marketing and Chatbots in the Digital Age
The human vocal cords began anatomical changes about 100,000 years ago. These changes allowed for the kind of sounds that many modern and ancient languages...
07 February, 2020
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Top 7 Video Ad Trends for 2021
Video-marketing dominated last year, and there is no reason to believe this will change in 2021. It is estimated that about 86% of marketers use...
31 January, 2020
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Everything You Need to Know About Rewarded Video Ads
Rewarded video ads are a type of in-app ad that is a win-win situation for both advertisers and publishers. They are particularly popular in the...
30 January, 2020
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Burst Campaigns for Mobile App Marketing – Everything You Need to Know
Why do you need to know about burst campaigns? As one of the most popular techniques for app marketing, their popularity has gone through the...
21 January, 2020
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eCPM Hacks to Boost your ROAS
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend...
22 November, 2019
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