Despite it has all the typical features of an oligopolistic system (dominated by a few, big players), the social media app niche is one of...
The digital marketing subject is undertaking continuous changes and updates, so much so that it is now mainly optimized for mobile. That is why, today,...
The ranking of your app is probably the one factor that is going to either make or break your business. As of now, there are...
App promotion is not an easy feat. Competition in the mobile apps industry is rising exponentially. As of 2019, there were over 2.9 million apps...
The human vocal cords began anatomical changes about 100,000 years ago. These changes allowed for the kind of sounds that many modern and ancient languages...
Video-marketing dominated last year, and there is no reason to believe this will change in 2021. It is estimated that about 86% of marketers use...
Rewarded video ads are a type of in-app ad that is a win-win situation for both advertisers and publishers. They are particularly popular in the...
Why do you need to know about burst campaigns? As one of the most popular techniques for app marketing, their popularity has gone through the...
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend...
Preserved in the ruins of Pompeii, is a mosaic of and an amphora that once contained 'garum', a type of sweet and sour fish sauce....
Yesterday we had the pleasure to be invited by AWS for a keynote speech at their Popup Loft - Startup Day in Istanbul, and who...
