The State of the App Industry During COVID-19
Executive Summary Covid19 has undoubtedly changed life in the short-term. The virus has spread and mutated quickly, leaving businesses, organisations and countries with little time to adapt, survive and thrive. We take a look at Covid19’s impact on the app industry in order to best prepare our audience and customers to survive, and even thrive […]
Your Complete Guide To Mobile Game Categories
Here is the types of mobile games! Although today we have a wide range of mobile games to choose from, it is true that there are more popular genres than others. Still, same genres do not dominate all devices. There are many factors that influence this aspect, such as the type of device, the dimensions […]
The Best Mobile Marketing Information Resources in 2021?
Developing a mobile marketing strategy can be hard. When setting out the objective of creating a meaningful and seamless mobile customer experience, the questions that might arise are many: “how to create the best possible experience for my customers?”, “how do I speed things up?”, “Should I create an integrated app that complements my website […]
What To Do Before Launching An App: A Complete Beginners Checklist
It’s no secret that the mobile app development process is stressful. For many development teams, the months (or years) leading up to the big app ‘launch’ can be an incredibly grueling endeavor. It seems reasonable that by the time the front-end work on an app is finished, most are ready to just publish immediately and […]
A Step-by-Step Guide To Detect Mobile Ad Fraud
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 – 2019, mobile ad fraud has seen a 13.2% YOY for Android and has experienced a rapid 17.3% YOY increase for iOS. Mobile ad fraud is diversifying with SDK spoofing rising, and lesser sophisticated forms, such as device farms decreasing.
The New Age Mobile Games Business Model
If you’re familiar with any of the giant triple-A game studios of the world, you might have heard this phrase being tossed around: “Games as a Service”. Why are games now being viewed as a service? What happened to the good old-fashioned style of walking into a store, liking the cover art or the excerpt on the back of the CD ROM cover and buying the game with complete knowledge of what you’re paying for?
5 Must-Have Components Of API Strategy That Generates Revenue
The API market is estimated to grow to over $200 Billion in the time period between 2017 – 2022. The number is arrived at by seeing the constant growth in the demand for API integration in one form or another in the mobile industry. Integrating APIs in a mobile app come with a series of […]
Everything You Should Know About Advergaming
Which part of the game is more attractive? The gameplay or the ads inside the game? Ok, don’t answer that! It is obvious that users prefer to enjoy the game without seeing any ads. But what if those ads are part of the game? Sounds interesting? It really is! This solution is called advergaming and […]
How To Promote Mobile Role – Playing (RPG) Games
What are your preferences when choosing a mobile game? Would you prefer action, an interesting storyline, and some simulation elements? Then you probably like Role-Playing Games. From tabletop role-playing games (TRPGs) to massively multiplayer online role-playing games (MMORPGs) and everything in between, all these genres attract players of all ages. But what features are more […]
10 Reasons Why Mobile Battle Royale Games Are So Popular
PUBG Mobile is a real sensation! Its competitor, Fortnite is amazing! And before being able to download these games on our mobile devices, Rules of Survival reached an amazing success! But what all these titles have in common and why people spend hours playing these games? Today we will eliminate this mystery and we will […]
Marketing Essentials For Your Mobile Indie Game
We won’t tell you how hard is to be an independent developer because you know that very well. Taking into account all the success stories from other game developers, you would believe that you are the only one who faces a lot of challenges when you want to present your creation in front of your […]
Top 5 KPIs For Mobile Game User Acquisition
In case you missed our previous articles we just want to let you know that this week is all about performances on AppSamurai Blog. But how can we measure it and what tells us that the methods applied for marketing our app are effective? Well, that value which demonstrates if certain objectives were accomplished is […]