Mobile App Branding Strategies
Mobile app branding strategy is one of the most critical points for a brand. Proceeding in line with the strategy created will bring you to your goal. But what should you pay attention to to make a correct mobile app branding strategy? User-Centric App Design Mobile app branding strategies focus on meeting the expectations […]
How to Define The Target Market of Your Mobile App
If you are new to mobile marketing and you want to define your mobile app audience, first of all, congratulations, you are on the right track! Secondly, the target market is a very basic term that’s used in marketing a lot. But if you are new, let’s start by describing exactly what it is first. […]
How To Increase Your Mobile App Engagement & Conversion Rate In 2021
While 2021 is coming slowly, the mobile app industry continues to evolve and change. The following questions in many publishers and marketers’ minds have not changed; how to increase mobile app engagement? How to improve the mobile app conversion rate? With this article, we will try to resolve these questions in your mind. First of […]
The Fundamental Metrics to Measure Your Mobile App Performance
App performance metrics are the key to success. Here is a great guide for mobile app analytics fundamentals. Most app developers face a challenge in measuring app success. Thousands of apps release every day and most are not correctly tracked, unfortunately. Here, their failure becomes indispensable. App developers must be sure whether campaigns targeted the […]
8 Native Advertising Statistics That Will Convert You
Over 40% of American adults think online ads seem to be aggressively following them. Close to 47% of internet users are now using ad blockers because they think there are too many ads online, according to GlobalWebIndex. According to research, the average person is exposed to over 1700 ads monthly. Websites are abundant in pop-ups, […]
7 of the Best Android & iOS App Uninstalls Tracking Tools
This post was originally published in 2017, and since then, it amassed over 13k views. So, we decided to give it a refresh! When you own a mobile app, you invest time, effort and money in marketing campaigns to attract users and to increase the number of downloads. All smart developers know that a successful […]
A Step-by-Step Guide To Detect Mobile Ad Fraud
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 – 2019, mobile ad fraud has seen a 13.2% YOY for Android and has experienced a rapid 17.3% YOY increase for iOS. Mobile ad fraud is diversifying with SDK spoofing rising, and lesser sophisticated forms, such as device farms decreasing.
How to A/B Test Creatives For Static and Video Ads
“It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing”. This sentiment from the Harvard Business Review illustrates why A/B testing is so popular in advertising and marketing. A/B testing is the more efficient, accessible and easy-to-measure form of experiment. A/B testing is actually over […]
LTV : CAC is The Oxygen Of Sustainable App Growth
Building a mobile app is not easy, it consumes energy, time and money but the outcome is generally more than satisfying. In order to keep that satisfaction high and get rewarded with your app in return for your efforts, you are to keep track of your app and there are some metrics that helps you on that matter.
Mobile App Performance Metrics For Crash-Free Apps
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Your Guide For Measuring Mobile Retargeting Campaigns
Today we have a riddle for you: What mobile marketing method provides the following effects? It reduces cost per impressions; It offers better conversion rates; Marketers can observe an improved Return On Investment; It is focused on precise targeting; It provides cost-effective branding. That’s right! We were thinking about mobile retargeting campaigns and some of […]
What App Owners Should Know About Mobile ROI
Every article published on our blog highlights important aspects of retention and in what way it is more important than user acquisition. But for app owners, it isn’t always that easy to understand the terms involved in marketing discussions. They have an app and they want it to be successful. What are LTV, CPI, ARPU […]