Top 5 KPIs For Mobile Game User Acquisition
In case you missed our previous articles we just want to let you know that this week is all about performances on AppSamurai Blog. But how can we measure it and what tells us that the methods applied for marketing our app are effective? Well, that value which demonstrates if certain objectives were accomplished is […]
What’s New in Google Play Developer Console
We remained connected to the most recent conference where Google presented current and future projects for helping app developers, mobile marketers and Android customers in the same time with play store console. Some may know Google Play developer console as Android developer console but we will not call it with that phrase. Did you know […]
Multi – Touch Attribution: Defining Every Touch Points To Conversion
Isn’t technology amazing? Besides the fact that it enhances our daily activities eliminating the boring routine, it also makes our lives much more interesting. Without smart facilities that move things forward we would still lose a lot of time going from store to store for doing our shopping or we wouldn’t be aware of the […]
Mobile App Churn Rate: What And How To Prevent
We keep saying that a smart marketing campaign means to combine user acquisition and retention into a single efficient plan. Additionally, you know all the details about converting people who download your app into loyal customers. Moreover, we spoke about reasons which determine users to uninstall your app. But, let’s cut out the root of […]
Mobile In App Event Tracking: Go Beyond The Last Click
After gathering a great number of users, it is a terrible mistake to stop paying attention to the evolution of your app. Measuring users actions inside your app and receiving satisfying results means that your app is on the right track and you need to keep up with the good work. On the other hand, […]
8 Ways to Increase Your App’s Conversion Rate
There are many definitions for conversion rate but we can express it as the percentage of users who complete a specific action. In simpler terms, how many people convert from users to customers? As you can imagine, a low conversion rate means that something is not right with your app or with the way you […]
Mobile App Tracking Tools: Why Should You Use Them & What Are The Best Alternatives?
Usually, there are two categories of developers: the ones that throw their apps on the market in any circumstances and forget about them and the ones which carefully calculate every step they make and fight for the success of their app. If you are in the first category then you need to learn more on […]
8 Crash Reporting Tools For iOS And Android Apps
If you want to have success in today’s overcrowded mobile markets, you need to be sure that your app is flawless. In our previous article, where we listed 10 of the most common reasons that cause app uninstalls, we talked about mobile app crashes and we shared with you the results of a study conducted […]
8 Tools To Track Android And iOS App Uninstalls
When you own a mobile app, you invest time, effort and money in marketing campaigns to attract users and to increase the number of downloads. All smart developers know that a successful campaign should be started during the development process and continued after the app is launched, keeping a close relationship with the marketing team […]
How To Increase ROI Of Your App With Facebook Dynamic Ads
When creating a marketing campaign you have to calculate ROI (Return On Investment). Although it is very difficult to calculate this metric because of numerous external variables, there is a basic formula that can be applied: ROI = (GAIN FROM INVESTMENT – COST OF INVESTMENT) / COST OF INVESTMENT Because Facebook is the biggest social […]
The What, Why And How Of Mobile Moments
What Are Mobile Moments Through mobile apps, brands have the opportunity to be connected with their customers all the time. But what is the optimal period of day for getting in touch with them, without intruding. This year, in June, Statista published the bellow result of a study with the use of ad – blocking […]
7 Best Practices To Increase Retention With App Onboarding
For a developer, the main concern regarding launching his app should be the first impression that the app makes for users. At this moment we are talking about app onboarding, the process of presenting an app for the first time in front of users. If it is done the right way, this leads to the […]