WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to...
In this Episode In this episode of the "All About Apps" podcast, we dive deep into the world of mobile user acquisition (UA) with a focus...
When it comes to mobile marketing, where every click and tap matters and understanding your users' journey might be similar to solving a complex puzzle....
As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix...
The concept of privacy has taken center stage in an era dominated by digital connectivity, causing major changes in the way apps handle user data....
With millions of apps available in app stores, developers face fierce competition in acquiring and retaining users. This is where app engagement benchmarks, developers can...
In the fast-paced mobile gaming world, developers face the daunting challenge of capturing and retaining players' attention amidst intense competition. To succeed, game designers must...
With millions of apps in app stores, creating an app that stands out and attracts users is increasingly challenging. Understanding user behavior in your mobile...
In digital marketing, a postback is a crucial tool for tracking conversions and optimizing advertising campaigns. Postback enables advertisers to track user behavior and measure...
With the increase in the use of mobile applications, the concept of marketing and advertising is changed. Isn't it? Advertisers can use playable ads to...
It is vital that any mobile marketer understands the importance of measuring their marketing campaigns, especially in terms of user acquisition and engagement. In the...
The pandemic's coming brought many changes; the game industry's growth in the global market has led to an increase in the number of players. The...