Meet AdAttributionKit: Are We Saying Goodbye SKAdNetwork?
WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to SKAdNetwork, AdAttributionKit is a new iOS framework designed to enhance ad attribution while prioritizing user privacy and providing developers with substantial updates and improvements. Let’s dive into it! First of […]
All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA
In this Episode In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA) with a focus on a critical issue – ad fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Adjust), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz. With this amazing panel […]
Attribution Models in Mobile User Acquisition
When it comes to mobile marketing, where every click and tap matters and understanding your users’ journey might be similar to solving a complex puzzle. Attribution models lie at the heart of this puzzle – they are the key to unlocking insights into user behavior, optimizing marketing strategies, and ensuring app success. Let’s explore the […]
Media Mix Modeling in Mobile User Acquisition: A Comprehensive Guide
As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix Modeling (MMM) comes into play. MMM, a sophisticated analytical tool, has revolutionized how marketers approach media spending, making it a critical component in the toolkit of modern mobile marketing. In […]
What is App Tracking Transparency? How Does it Work?
The concept of privacy has taken center stage in an era dominated by digital connectivity, causing major changes in the way apps handle user data. Enter App Tracking Transparency (ATT), a groundbreaking development that has reshaped the digital landscape. This blog post explores ATT’s facets, origins, impact on consumers and apps and the evolving privacy […]
App Engagement Benchmarks: Measuring Success in Mobile User Acquisition
With millions of apps available in app stores, developers face fierce competition in acquiring and retaining users. This is where app engagement benchmarks, developers can gain insights into their user base, optimize monetization strategies, and achieve success. In this blog post, we will explore the importance of measuring app engagement, delve into various benchmarks, and […]
Unleashing the Power of Analytics: Elevating Mobile Game Design and Performance
In the fast-paced mobile gaming world, developers face the daunting challenge of capturing and retaining players’ attention amidst intense competition. To succeed, game designers must continuously improve their game’s design and performance. Thankfully, analytics has emerged as an invaluable ally in this pursuit. By harnessing the power of data, developers can gain profound insights into […]
In-App Events: Understanding How to Track User Behavior in Your Mobile App
With millions of apps in app stores, creating an app that stands out and attracts users is increasingly challenging. Understanding user behavior in your mobile app is crucial to improving its performance and user experience. In-app events are a valuable tool for tracking user behavior in your app. This blog post will explore what in-app […]
What is Postback? – Understanding the Concept of Postback URL
In digital marketing, a postback is a crucial tool for tracking conversions and optimizing advertising campaigns. Postback enables advertisers to track user behavior and measure the effectiveness of their advertising efforts. In this blog post, we will explore the concept of postback, its different types, and how postback URLs can be used to track conversions […]
The Ultimate Guide to Creating Playable Ads
Last updated: May 2025 With the increase in the use of mobile applications, the concept of marketing and advertising is changed. Isn’t it? Advertisers can use playable ads to attract potential customers. Due to its popularity in mobile games, people expect that it’ll also be helpful outside the gaming sector. Now the question is what […]
MMP Reports: What You Can Learn from Them?
It is vital that any mobile marketer understands the importance of measuring their marketing campaigns, especially in terms of user acquisition and engagement. In the world of mobile marketing, this measurement is undertaken and displayed by an ‘MMP’. What is an MMP? Mobile measurement partners (MMP) are powerful mobile analytics solutions used to track a […]
Mobile Gaming Trends 2021
The pandemic’s coming brought many changes; the game industry’s growth in the global market has led to an increase in the number of players. The broadcasting market has attracted attention with the development of the audience following the players. ⁃ Mobile Game Industry Statistics The trends have changed a lot by 2020, and they seem […]