Mobile App Engagement
App Gamification Strategies: How to Increase Engagement and Retention?
6 MIN. READ The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention.
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Mobile App Engagement
What is App Conversion Rate Optimization and How to Improve CRO?
8 MIN. READ Conversion rate optimization (CRO) is a critical process for businesses looking to improve the effectiveness of their digital marketing efforts. CRO optimization involves analyzing user
Mobile Advertising Articles
Accelerate Your Utility App with App Discovery (OEM)
2 MIN. READ App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in front of millions of
Mobile Advertising Articles
What Is OEM & What Opportunities Does It Have for Mobile Marketers?
3 MIN. READ App Discovery (OEM) is increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire concept.
Mobile App Engagement
Incrementality Tests: Unlocking the Full Potential of Your Mobile App Marketing Efforts
6 MIN. READ For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess
Mobile App Engagement
Acquiring and Engaging Users for Enterprise Mobile Apps: Key Strategies and Tactics
6 MIN. READ In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you
Mobile Advertising Articles
Universal App Campaigns (UAC) & Marketing Alternatives
7 MIN. READ Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This
Mobile App Marketing Articles
Take Your App to the Next Level with Concentrated Marketing
6 MIN. READ In the ever-changing and highly competitive mobile marketing industry, targeted marketing strategies are essential for an app’s success. Concentrated marketing is an effective approach for
Mobile App Marketing Articles
13 Best Mobile Marketing Tips for the Holidays
7 MIN. READ The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase
Mobile App Analytics Articles
MMP Reports: What You Can Learn from Them?
6 MIN. READ It is vital that any mobile marketer understands the importance of measuring their marketing campaigns, especially in terms of user acquisition and engagement. In the
App Store Optimization Articles
What Are The Best Tips For Writing Amazing App Store Descriptions?
4 MIN. READ The app store description is one of the most significant aspects of your app. If you don’t grab potential customers’ attention with your opening sentence
Mobile App Engagement
Effective User Acquisition Strategies for Hyper-Casual Games
6 MIN. READ The mobile gaming industry is constantly evolving and growing, and hyper-casual games are one of the most popular genres right now. Hyper-casual games are simple,
