Mobile Advertising Articles
Accelerate Your Utility App with App Discovery (OEM)
App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in front of millions of
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App Store Optimization Articles
App Icon Guide 2024: How to Design a Compelling App Icon
App icon… Here is a great 2024 guide. (This post is updated in February 2024!) When developing a mobile application, one of the key elements
Mobile App Engagement
Incrementality Tests: Unlocking the Full Potential of Your Mobile App Marketing Efforts
For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess
Mobile App Engagement
Acquiring and Engaging Users for Enterprise Mobile Apps: Key Strategies and Tactics
In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you
Mobile Advertising Articles
Universal App Campaigns (UAC) & Marketing Alternatives
Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This
Mobile App Marketing Articles
100+ Websites to Promote Your Mobile App (App Store & Google Play) in 2024
Here is a great guide for free app promotion sites! This list is updated on May 2024! App marketing isn’t just about advertising; it’s a
Mobile App Marketing Articles
Take Your App to the Next Level with Concentrated Marketing
In the ever-changing and highly competitive mobile marketing industry, targeted marketing strategies are essential for an app’s success. Concentrated marketing is an effective approach for
Mobile App Marketing Articles
13 Best Mobile Marketing Tips for the Holidays
The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase
Mobile App Analytics Articles
MMP Reports: What You Can Learn from Them?
It is vital that any mobile marketer understands the importance of measuring their marketing campaigns, especially in terms of user acquisition and engagement. In the
App Store Optimization Articles
What Are The Best Tips For Writing Amazing App Store Descriptions?
The app store description is one of the most significant aspects of your app. If you don’t grab potential customers’ attention with your opening sentence
Mobile App Engagement
Effective User Acquisition Strategies for Hyper-Casual Games
The mobile gaming industry is constantly evolving and growing, and hyper-casual games are one of the most popular genres right now. Hyper-casual games are simple,
Mobile Advertising Articles
How to Maximize Your App’s Potential in a Recession
There’s no sugarcoating the fact that, right now in 2022, we are currently in the clutches of a global recession. Many economies are seeing historically