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Mobile Advertising Articles

How to Promote App Updates and Rebrands

If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates

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Mobile App Engagement

Your Guide to Creating a Brand Persona

One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees,

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App Store Optimization Articles

The Best Tips for App Store Pricing

When launching a new app, one of the biggest considerations is app store pricing. If you don’t appropriately price your app, you’re likely to minimize

Giant Adtechs of 2021 -
Mobile Advertising Articles

Giant Adtechs of 2021

Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able

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