Are you planning on developing an app? You should know that getting your app discovered among over 3 million mobile apps in the major app stores is one of the most important issues for mobile app publishers. Due to the fact that a large sum of users find apps through app searches more than other methods, the visibility of apps is getting more important. That is why you should consider App Store Optimization in your mobile marketing strategy.
ASO (App Store Optimization) is a process of increasing visibility of your app in App Store and Google Play. Through ASO, your app ranks higher in app store searches, and that means more traffic and more downloads for your app. It includes some core components.