About TapNation
TapNation is a leading mobile gaming publisher helping developers take their games to the next level and deliver entertaining gaming experiences to players worldwide. TapNation has released 100+ games, which generated more than 1 billion downloads.
The Challenge
TapNation aimed to boost their user base and uplift monetizing revenue by exploring new user acquisition (UA) channels. To achieve this, the publisher needed fresh, high-quality channels that could introduce its diverse game portfolio to new audiences at scale.
The Solution
AppSamurai's expert growth consultants developed an OEM strategy focusing on App Discovery with device manufacturers. This approach was tailored to introduce fresh and native UA channels specifically for TapNation's diverse mobile games, including titles like Thief Puzzle, Doll Dress Up, and Water Sort Color.
As a key agency partner of Xiaomi and exclusive partner with leading brands like Samsung, Oppo, and Vivo, AppSamurai offered an extensive inventory. This partnership led to the featuring of over five of TapNation's popular games across premium placements, including:
- The Xiaomi Recommended Apps Section
- Xiaomi's GetApps
- Vivo App Store
- Oppo PAI
- Oppo App Store
This strategic placement ensured ongoing visibility for TapNation's games across a vast number of Android devices.
The Results
Optimizing the campaigns with the best-performing ad creatives and placements, AppSamurai's growth consultants created successful campaigns and achieved the following results in a span of just 90 days:
- 1.7 Million Loyal New Users Acquired
- 116% ROAS