In-app advertising is one of the most popular ways of monetizing apps. App developers get paid to show ads to their users through in-app advertising. By using an SDK, developers can connect to an ad network, implement ad units, and earn revenue from user interactions. Mobile app revenue today comes primarily from in-app advertising.
a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. Formula: eCPM = (Total Spent/Impressions Delivered)X 1000
a software interface which allows software components interact with each other using a specific protocol
What is Cost per Mille (CPM)? Cost per mille (CPM) is a pricing model in which advertisers pay per thousand impressions of their ads. “Mille”