simplicity performance that a user experiences while using and navigating your app
ARRPU
What is ARPPU? ARPPU (Average Revenue per Paying User) is a measurement of the revenue generated by a single player during a specific period of
USER EXPERIENCE (UX)
RELATED TERMS
CR (CONVERSION RATE)
What is the conversion rate? (CVR) Out of the total number of users of your ad’s impressions, a conversion rate is a measure of how
NET PROMOTER SCORE (NBS)
a metric indicating the level of loyalty of an app’s user on a scale of 1 to 10