tailoring the mobile app according to the needs of each user
CPV (Cost Per View)
What is Cost per View (CPV)? Cost per view (CPV) is a pricing model used in mobile UA campaigns. In CPV, the advertiser pays each
PERSONALIZATION
RELATED TERMS
IN-APP ADS
a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats