an app which is developed for a specific device or a platform
PREVIEW (APP PREVIEW)
a video explaining the app and emphasizing benefits of an app in app store pages
NATIVE APP
RELATED TERMS
CPI (Cost Per Install)
What is Cost per Install (CPI)? A cost per install (CPI) is the amount that an advertiser pays a publisher when someone clicks on an
APP ADVERTISING (MOBILE)
advertising which targets mobile devices and embracing all mobile formats For more information about App Advertising (Mobile Advertising), click here.