NET PROMOTER SCORE (NBS)

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a metric indicating the level of loyalty of an app’s user on a scale of 1 to 10


RELATED TERMS

Mobile Game Business Model

Mobile gaming has become a multi-billion dollar industry, with many mobile games generating significant revenue for their developers. So, how do mobile games make money?

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Attribution Manipulation

What is mobile attribution manipulation? Mobile attribution manipulation is the process of altering or misrepresenting the source of an installation to receive credit and payment

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