APP ADVERTISING (MOBILE)

What is in-app header bidding? In-app header bidding is a programmatic advertising technique that allows multiple ad exchanges to compete for ad impressions within a

In the mobile industry, OEMs refer to companies that manufacture their phones in their own factories. App Samurai’s OEMs offers advertisers app placements inside premium

What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.