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a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats


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ROI

ROI is measuring and comparing the return gained with the monetary investment made gained through the specific marketing initiatives in order to enhance the effectiveness

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BIG DATA

an approach to business or analytics process that mainly emphasizes the use of data and quantitative analysis for decision making

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Attribution Window

What’s an attribution window? An attribution window is a period during which publishers request credit for conversion and be attributed for the install. Advertisers set

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