IBA (INTERNET-BASED ADVERTISING)

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type of advertising concept that involves tracking of consumers’ online activities to deliver tailored advertising

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a real time auction of ad impressions that provides highly qualified users

What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It

What is Cost per Mille (CPM)? Cost per mille (CPM) is a pricing model in which advertisers pay per thousand impressions of their ads. “Mille”